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1221 brands found
Redlands Daily Facts
News · The Redlands Daily Facts is a paid daily newspaper based in Redlands, California, serving the Redlands area. The Daily Facts is a member of ...
The Salinas Californian
News · The Salinas Californian is the descendant of The Salinas Index, first published March 31, 1871.Nobel laureate John Steinbeck, a Salinas nati...
Manteca Bulletin
News · The Manteca Bulletin is the newspaper of record and daily newspaper for Manteca, California, United States. The Bulletin has been published ...
Asbarez
News · Asbarez is an Armenian-American bilingual daily newspaper published in Armenian and English in Los Angeles, California, formerly by the West...
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Pasadena Star-News
News · The Pasadena Star-News is a digital and print news media company based in Pasadena, California. Its coverage area includes the northwestern ...
The Porterville Recorder
News · The Porterville Recorder is a daily newspaper in the town of Porterville, California. Freedom Communications bought the paper in 1974 and so...
The Daily Independent
News · The Daily Independent is a daily newspaper serving Ridgecrest, California, United States. It is owned by Gannett. The Daily Independent has ...
San Mateo Daily Journal
News · The Daily Journal is published six days a week, Monday through Friday plus a combo Weekend edition. The newspaper is distributed throughout ...
Santa Clarita Valley Signal
News · Founded in 1919 as a community newspaper serving the Santa Clarita Valley in northern Los Angeles County, The Signal is a thriving multimedi...
Santa Cruz Sentinel
News · The Santa Cruz Sentinel became one of the largest independent newspapers in California. It was owned by the McPherson family. Ottaway Commun...
Ventura County Star
News · The Ventura County Star is a daily newspaper published in Camarillo, California and serves all of Ventura County. It is owned by Gannett, th...
The Daily Democrat
News · The Daily Democrat is the daily newspaper in Woodland, California and Yolo County, California. The paper is owned by Digital First Media. It...
Whittier Daily News
News · The Whittier Daily News is a paid local daily newspaper for Whittier, California, United States. Coverage area includes Whittier, South Whit...
Voice of OC
News · Voice of OC is a non-profit news agency in Orange County, California. Voice of OC was founded in June 2009 and started publishing March 31, ...
The Union
News · The Union serves Western Nevada County, California. Located in the Brunswick area of Grass Valley, midway between Grass Valley and Nevada Ci...
Los Angeles Sentinel
News · The Los Angeles Sentinel is an African-American-owned newspaper that places emphasis upon issues that concern the African-American community...
The Hemet San Jacinto Chronicle
News · The Hemet & San Jacinto Chronicle is the San Jacinto Valley’s local source for news and information. We strive to always provide you with th...
Sacramento Observer
News · The Sacramento Observer is an African American-owned weekly newspaper based in Sacramento, California. The paper was established in 1962 by ...
East Bay Express
News · The East Bay Express is a controlled-circulation weekly newspaper distributed every Wednesday throughout Alameda and Contra Costa Counties. ...
Brentwood Press
News · We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications an...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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