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The Peninsula Daily News is a daily newspaper printed Sundays through Fridays (for publication days of Monday through Saturday), covering the northern Olympic Peninsula in the state of Washington, Uni...
The Leader, founded in 1889, is headquartered in the Enoch Fowler Building (1874), the oldest two-story sandstone structure in Washington State. In the 1980s the Leader became the first community news...
The Skagit Valley Herald is a daily newspaper serving Skagit County, Washington. The paper was founded in 1884 as The Skagit News, a weekly newspaper. In 1913, it was renamed Mount Vernon Herald and t...
The Spokesman-Review is a daily broadsheet newspaper based in Spokane, Washington, the city's sole remaining daily publication. It has the third-highest readership among daily newspapers in the state,...
Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...
The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...
The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to The Beachcomber. If your business draws customers fro...
The Walla Walla Union-Bulletin is a daily newspaper and website serving the Walla Walla Valley. Published Monday through Friday afternoons and Sunday morning, the Union-Bulletin has a circulation of 1...
The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to homes four days a week. The World provides coverage of Chelan...
Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general news on Whidbey Island. It is owned by Sound Publishing Inc....
The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily lives of the community it serves.With the advent and swift rise...
The Facts, also known as Seattle Facts, is an African-American weekly newspaper that serves Seattle, Washington. Headquartered in the Central District, it was founded September 7, 1961 by Fitzgerald R...
The newspaper was founded in 1863 as the weekly Seattle Gazette, and was later published daily in broadsheet format. It was long one of the city's two daily newspapers, along with The Seattle Times, u...
We produce and distribute the publications of choice that residents of the Seattle, Tacoma, and Portland areas read to stay informed regarding issues and events that affect and enhance the quality of ...
The Seattle Weekly is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham and David Brewster as The Weekly. Its first issue was publis...
The Stranger defines, defends, and sometimes defies the culture and politics of Seattle. Our coverage arises from a resolutely urban point of view, offering a unique perspective on the topics that mat...
The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a week...
The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and Washington counties. The Portland Tribune was established in...
The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...
Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features reports on local news, politics, sports, business, and cultu...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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