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News · The Herald-Mail is a newspaper serving the cities of Hagerstown, Maryland, Chambersburg, Pennsylvania, and Martinsburg, West Virginia and th...
News · The Carroll County Times was founded on October 6, 1911, as The Times. Owner and publisher George Mather, whose father owned the once-promin...
News · The Cecil Whig is a local newspaper that covers Cecil County, Maryland daily online and publishes two days a week. It has a circulation of a...
Advertising · The Star Democrat is an American newspaper published and mainly distributed in Easton, Maryland, in Talbot County, as well as in the surroun...
Advertising · The Kent Island Bay Times or simply the Bay Times is a weekly newspaper based in Stevensville, Maryland and is owned by Chesapeake Publishin...
News · In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market—now more than 1.3 m...
News · The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle...
News · The AFRO knows what it’s like to endure challenging times. John H. Murphy, Sr., a former enslaved man founded the AFRO in 1892 with $200 fro...
News · the Baltimore Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories fro...
News · The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publis...
News · The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by...
News · The Baltimore Sun is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and ...
News · The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly...
News · Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Roo...
News · Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, c...
News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
News · The News Journal is the main newspaper for Wilmington, Delaware, and the surrounding area. It is headquartered in unincorporated New Castle ...
News · Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently availabl...
News · As a locally-owned company, Delaware LIVE News takes pride in working alongside local and regional businesses to develop digital marketing c...
News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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