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The Aegis
News · The Aegis is a local newspaper in Harford County, Maryland, United States. Its first issue was published on February 2, 1923.The first build...
Newark Post
News · The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle...
Washington Hispanic
News · In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market—now more than 1.3 m...
Cumberland Times-News
News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
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The Frederick News-Post
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
The Epoch Times MD
News · The Epoch Times is the fastest-growing independent news media in America. We are nonpartisan and dedicated to truthful reporting.We are free...
Herald Mail
News · The Herald-Mail is a newspaper serving the cities of Hagerstown, Maryland, Chambersburg, Pennsylvania, and Martinsburg, West Virginia and th...
Carroll County Times
News · The Carroll County Times was founded on October 6, 1911, as The Times. Owner and publisher George Mather, whose father owned the once-promin...
Cecil Whig
News · The Cecil Whig is a local newspaper that covers Cecil County, Maryland daily online and publishes two days a week. It has a circulation of a...
The Star Democrat
Advertising · The Star Democrat is an American newspaper published and mainly distributed in Easton, Maryland, in Talbot County, as well as in the surroun...
The Kent Island Bay Times
Advertising · The Kent Island Bay Times or simply the Bay Times is a weekly newspaper based in Stevensville, Maryland and is owned by Chesapeake Publishin...
The Record NJ
News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
Asbury Park Press
News · The Asbury Park Press is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. ...
Daily Record
News · The Daily Record is a seven-day morning daily newspaper of the USA Today Network located in Parsippany-Troy Hills, New Jersey. The Daily Rec...
Home News Tribune
News · The Central New Jersey Home News Tribune is a Daily newspaper serving Middlesex County, New Jersey. The paper has an average daily weekday c...
The Times
News · The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus...
The Hunterdon County Democrat
News · The Hunterdon County Democrat is a weekly newspaper that serves Hunterdon County, New Jersey. Currently owned by Penn Jersey Advance, Inc., ...
Yated Ne'eman
News · Yated Neeman was founded in 1987 as an independent Orthodox Jewish weekly newspaper. Ever since, people have been turning to the Yated for r...
Burlington County Times
News · The Burlington County Times is a daily newspaper located in Westampton, New Jersey, U.S. The paper, which is part of the Gannett chain of ne...
Courier News
News · The Courier News is a consolidation of The Evening News (founded in 1884), the Plainfield Daily Press (founded in 1887) and the Plainfield ...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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