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Northwest Arkansas Democrat-Gazette
News · Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers a...
Southwest Times Record AR
News · The Southwest Times Record is a daily newspaper published in Fort Smith, Ark. The paper provides news coverage for 10 counties across wester...
Hot Springs Sentinel-Record
News · Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers compe...
The Jonesboro Sun
News · The Jonesboro Sun is Northeast Arkansas' regional newspaper serving readers in seven counties of Arkansas. The Sun is owned by Paxton Media ...
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Arkansas Democrat-Gazette
News · About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.c...
The Baxter Bulletin
News · The Baxter Bulletin is the daily newspaper serving Mountain Home, Arkansas and Baxter County, Arkansas, and surrounding areas. In 1976, the ...
The Courier
News · On Jan. 28, 1875, "Your Messenger for the Arkansas River Valley" was born. The newspaper that is known today as The Courier began with B.F. ...
Stuttgart Daily Leader
News · The Stuttgart Daily Leader is a local news website covering Stuttgart, in southeast Arkansas. The website's roots are in the community's pri...
Texarkana Gazette
News · The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding...
Arkansas Times
News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
Emporia Gazette
News · The Emporia Gazette is a daily newspaper in Emporia, Kansas.The Emporia Gazette became probably the best-known and respected “small-town” ne...
The Hutchinson News
News · The Hutchinson News is a daily newspaper serving the city of Hutchinson, Kansas, United States. The publication was awarded the 1965 Pulitze...
Lawrence Journal-World
News · Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyon...
The Manhattan Mercury
News · The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a ...
The Salina Journal
News · Salina Journal is a daily morning newspaper based in Salina, Kansas, United States. It is delivered in north-central and north-western Kansa...
The Topeka Capital-Journal
News · The Topeka Capital-Journal is a daily newspaper in Topeka, Kansas, owned by Gannett.The paper was formed following numerous name changes and...
Kansas State Collegian
News · The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and pro...
The University Daily Kansan
News · Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on...
Columbia Daily Tribune
News · The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missour...
Columbia Missourian
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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