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244 brands found
The Daily Orange
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
Democrat and Chronicle
News · The Democrat and Chronicle is a daily newspaper serving the greater Rochester, New York, area. At 245 East Main Street in downtown Rochester...
Niagara Gazette
News · The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with h...
Times Union
News · The Times Union traces its beginnings to 1856, when the Morning Times was founded as a daily newspaper in Albany, New York. Following name c...
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The Buffalo News
News · The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New Yor...
The Citizen
News · The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga ...
The Cornell Daily Sun
News · The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University and hired employees....
Daily Freeman
News · The Daily Freeman is a seven-day-a-week morning newspaper in Kingston, New York, serving all of Ulster County and parts of Greene and Columb...
The Daily News (Batavia)
News · The Daily News is an American, English language newspaper serving Batavia, New York and surrounding environs. Originally billed as the "Offi...
The Daily Star
News · The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and o...
The Evening Tribune
News · The Evening Tribune is an American daily newspaper published weekday mornings and on Sundays (as The Spectator) in Hornell, New York.In add...
The Ithaca Journal
News · The Ithaca Journal is the hometown newspaper for Ithaca, NY and the surrounding Tompkins County area. It is distributed in the morning, six ...
The Journal News
News · The Journal News is a newspaper in New York State serving the New York counties of Westchester, Rockland, and Putnam, a region known as the...
The Leader
News · The Leader is an American daily newspaper published in Corning, New York. It is owned by Gannett. The newspaper covers the city of Corning a...
The Leader-Herald
News · The Leader Herald is a daily newspaper, serving the upstate New York Fulton, Hamilton, and Montgomery counties with a strong emphasis on Ful...
Lockport Union-Sun & Journal
News · The paper now known as The Lockport Union-Sun & Journal, the 22nd oldest paper in New York and the oldest paper in Lockport and Niagara Coun...
Newsday
News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
OBSERVER
News · The Observer is a newspaper for the residents of Northern Chautauqua County, NY and northwestern Cattaraugus County, NY, with offices locate...
Observer-Dispatch
News · The Observer-Dispatch (The O-D) is the largest newspaper serving the Utica-Rome metropolitan area in Central New York, circulating in Oneida...
The Post-Journal
News · The Post-Journal is a daily newspaper, serving the area around Jamestown, New York. The current editor of the paper is John Whittaker. It is...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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