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The Ithaca Journal
News · The Ithaca Journal is the hometown newspaper for Ithaca, NY and the surrounding Tompkins County area. It is distributed in the morning, six ...
The Journal News
News · The Journal News is a newspaper in New York State serving the New York counties of Westchester, Rockland, and Putnam, a region known as the...
The Leader
News · The Leader is an American daily newspaper published in Corning, New York. It is owned by Gannett. The newspaper covers the city of Corning a...
The Leader-Herald
News · The Leader Herald is a daily newspaper, serving the upstate New York Fulton, Hamilton, and Montgomery counties with a strong emphasis on Ful...
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Lockport Union-Sun & Journal
News · The paper now known as The Lockport Union-Sun & Journal, the 22nd oldest paper in New York and the oldest paper in Lockport and Niagara Coun...
Newsday
News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
OBSERVER
News · The Observer is a newspaper for the residents of Northern Chautauqua County, NY and northwestern Cattaraugus County, NY, with offices locate...
Observer-Dispatch
News · The Observer-Dispatch (The O-D) is the largest newspaper serving the Utica-Rome metropolitan area in Central New York, circulating in Oneida...
The Post-Journal
News · The Post-Journal is a daily newspaper, serving the area around Jamestown, New York. The current editor of the paper is John Whittaker. It is...
The Post-Standard
News · The Post-Standard is a newspaper serving the greater Syracuse, New York, metro area. Published by Advance Publications, it and sister websi...
Poughkeepsie Journal
News · The Poughkeepsie Journal is a newspaper based in Poughkeepsie, New York, and owned by Gannett, which bought the paper in 1977. Founded in 17...
Press & Sun Bulletin
Advertising · The Press & Sun-Bulletin and pressconnects.com is the hometown newspaper and media site for Greater Binghamton and the Southern Tier of New ...
Press-Republican
News · The Press-Republican is a daily newspaper printed in Plattsburgh serving Clinton, Essex and Franklin counties in the northeastern corner of ...
The Saratogian
News · The Saratogian is newspaper published in Saratoga Springs since 1855, serving all of Saratoga County.Among its offerings is the Pinksheet, w...
Star-Gazette
News · The Star-Gazette and stargazette.com are the hometown newspaper and website for Elmira, New York, and the Twin Tiers of New York and Pennsyl...
Times Herald-Record
News · The Times Herald-Record, often referred to as The Record or Middletown Record in its coverage area, is a daily newspaper published in Middle...
The Times Telegram
News · The Times Telegram is an American daily newspaper published in Herkimer, New York. It serves southern Herkimer County and the westernmost pa...
Wellsville Daily Reporter
News · The Daily Reporter is the newspaper of record for Allegany County, New York, and the only daily published in the county. Its Sunday edition ...
The Chronicle NY
News · The Chronicle is a weekly newspaper that covers the communities of Chester and Goshen in New York state.In 1986, the family of R. Peter Str...
Hofstra Chronicle
News · The Hofstra Chronicle is Hofstra University's only independent, student-run newspaper. We publish an issue every Tuesday evening during the ...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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