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The Daily Cardinal
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
Wisconsin State Journal
News · The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wi...
Manitowoc Herald Times Reporter
News · The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin...
Oshkosh Northwestern
News · The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families unti...
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The Journal Times
News · The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The...
Sheboygan Press
News · The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of W...
Watertown Daily Times
News · The Watertown Daily Times is a newspaper published six days a week, Tuesday through Sunday, in Watertown, New York. It provides coverage of ...
Wausau Daily Herald
News · The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed...
Wisconsin Rapids Daily Tribune
News · The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Hu...
Columbia Daily Tribune
News · The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missour...
Columbia Missourian
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
Hannibal Courier-Post
News · Phillips Media Group, assumed ownership of Missouri's oldest daily newspaper in March of 2021.The Courier-Post began printing daily in 1853,...
Jefferson City News Tribune
News · The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is...
Joplin Globe
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
Maryville Daily Forum
News · The Maryville Forum is the hub for news and information in and around Nodaway County.With weekly, Thursday print publication, a 24/7 daily-u...
Riverfront Times
News · The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation o...
Springfield News-Leader
News · The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a...
St. Joseph News-Press
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
St. Louis Post-Dispatch
News · The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the l...
The Leader MO
News · The Jefferson Leader is a local American newspaper founded in 1994 in Festus, Missouri. As part of The Leader Publications, The Jefferson Co...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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