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Post-Tribune (Indiana newspaper)
News · The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest In...
The Republic
News · The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and cir...
Rushville Republican
News · The Rushville Republican was a two-day morning daily newspaper serving Rushville, Indiana, and Rush County. It was owned by Community Newspa...
South Bend Tribune
News · The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawa...
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The Star (Auburn)
News · The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all o...
The Star Press
News · The Star Press is a morning edition newspaper for Muncie, Indiana, and surrounding areas.The Muncie Star was first published in 1899 by owne...
The Times of Northwest Indiana
News · The Times of Northwest Indiana is a daily newspaper headquartered in Munster, Indiana. It is the second-largest newspaper in Indiana, behind...
The Tribune (Seymour, Indiana)
News · Founded as the Seymour Daily Republican in 1885, the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune...
Tribune-Star
News · The Tribune-Star is a seven-day morning daily newspaper based in Terre Haute, Indiana, covering the Wabash Valley area of Indiana and Illino...
Washington Times Herald (Indiana)
News · The Washington Times Herald has strong community roots dating back to 1867 when the Washington Democrat was founded.In 1997, a young sports ...
Ames Tribune
News · The Ames Tribune is a newspaper published Tuesday through Sunday based in Ames, Iowa. The newspaper is owned by Gannett. In 1986, the Tribun...
Boone News-Republican
News · The Boone News-Republican is a newspaper in Boone, Iowa, United States. It was established in 1907 as a result of a merger between the Boone...
The Daily Nonpareil
News · The Daily Nonpareil is a daily newspaper serving Council Bluffs and a 10-county area of southwest Iowa.The Daily Nonpareil is southwest Iowa...
Sioux City Journal
News · The Sioux City Journal is the daily newspaper and website of Sioux City, Iowa. Founded in 1864, the publication now covers northwestern Iowa...
Clinton Herald
News · The Clinton Herald is a part of CNHI, LLC, one of the leading publishers of local news and information in the United States.Founded in 1997,...
Des Moines Register
News · The Des Moines Register is a daily newspaper based in Des Moines, Iowa. According to the paper's website, "The Des Moines Register publishes...
The Gazette IA
News · The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazett...
Globe Gazette
News · The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gaz...
Iowa City Press-Citizen
News · The Iowa City Press-Citizen is a daily newspaper published in Iowa City, Iowa, United States that serves most of Johnson County and portions...
Muscatine Journal
News · The Muscatine Journal serves 8,000 adult readers in Muscatine and Louisa counties, in Iowa, United States, and is delivered to nearly 3,500 ...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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