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115 brands found
Portsmouth Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
The Wellesley Townsman
News · The Wellesley Townsman is a paid weekly, local newspaper in Wellesley, Massachusetts. It is currently owned by GateHouse Media.Debuting in A...
Boston Herald
News · The Boston Herald is an American daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in ...
The Patriot Ledger
News · The Patriot Ledger is a daily newspaper in Quincy, Massachusetts, that serves the South Shore. It publishes Monday through Saturday.Known fo...
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The Reminder publications.
News · We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (...
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
Cape Cod Times
News · The Cape Cod Times is a broadsheet daily newspaper serving Barnstable County, Massachusetts, United States, which encompasses 15 towns on Ca...
The Daily Item MA
News · The Daily Item is a six-day morning daily newspaper published in Lynn, Massachusetts, United States. In addition to its home city, The Daily...
Daily Hampshire Gazette
News · The Daily Hampshire Gazette is a six-day morning daily newspaper based in Northampton, Massachusetts, United States, and covering all of Ham...
The Daily News of Newburyport
News · The Daily News of Newburyport is a 6-day-per week daily newspaper that covers Newburyport and its surrounding communities of Amesbury, Salis...
The Eagle-Tribune
News · The two-time Pulitzer Prize-winning Eagle-Tribune covers the Merrimack Valley of Massachusetts and southern New Hampshire. With offices base...
The Enterprise
News · The Enterprise is an afternoon daily newspaper published in Brockton, Massachusetts. It is considered a newspaper of record for Brockton and...
Gloucester Daily Times
News · The Gloucester Daily Times is an award-winning six-day morning newspaper based in Gloucester, Mass., that has been serving the communities o...
The Herald News MA
News · The smaller of the two main newspapers in Massachusetts' South Coast, The Herald News is a daily newspaper based in Fall River, Massachusett...
The MetroWest Daily News
News · The MetroWest Daily News is an American daily newspaper published in Framingham, Massachusetts, serving the MetroWest region of suburban Bos...
The Milford Daily News
News · The Milford Daily News is an American daily newspaper covering Milford, Massachusetts, and several nearby towns in Norfolk and Worcester cou...
The Recorder
News · The Greenfield Recorder is an American daily newspaper published Monday through Saturday mornings in Greenfield, Massachusetts, covering all...
The Republican
News · The Republican is a newspaper based in Springfield, Massachusetts covering news in the Greater Springfield area, as well as national news an...
The Salem News
News · The Salem News covers 13 communities on the North Shore — Salem, Beverly, Danvers, Peabody, Ipswich, Hamilton, Wenham, Marblehead, Swampscot...
Sentinel & Enterprise
News · The Sentinel & Enterprise is a morning daily newspaper published in Fitchburg, Massachusetts, with a satellite news bureau in Leominster, Ma...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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