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The Bulletin OR
News · The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was...
Corvallis Gazette-Times
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
The Register-Guard
News · The Register-Guard is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of tw...
Herald and News
News · Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and M...
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East Oregonian
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
The Kingman Daily Miner
News · The Kingman Miner newspaper general circulation covers the City of Kingman and surrounding communities of Golden Valley, Meadview, Dolan Spr...
Sonoran News
News · Sonoran News is printed on the first and third Wednesday of each month, while the online version is updated daily, by Conestoga Merchants, I...
The Lumberjack
News · The Lumberjack: An NAU tradition since 1914. Jackcentral.org is produced and maintained by staff of The Lumberjack newspaper and the Media I...
Arizona Daily Sun
News · The Arizona Daily Sun is a six-day newspaper in Flagstaff, Arizona, United States. It publishes an entertainment supplement on Thursdays cal...
Casa Grande Dispatch
News · The Casa Grande Dispatch turned 100 years old in January 2012, and is Casa Grande’s oldest business in operation. The Dispatch has played a ...
The Daily Courier
News · The Daily Courier is a newspaper for Yavapai County, Arizona, owned by Western News & Info. It has been in existence since 1882. Western New...
Mohave Valley Daily News
News · The Mohave Valley Daily News is a newspaper in Bullhead City, Arizona, United States. It was started in 1964 by Lee B. Perry, then owner and...
Sierra Vista Herald
News · Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publi...
Yuma Sun
News · The Yuma Daily Sun was officially born on April 10, 1896, but its history is linked to the Arizona Sentinel, which was the first newspaper i...
Ahwatukee Foothills News
News · The Ahwatukee Foothills News, an award-winning community newspaper located in suburban Phoenix, is currently enjoying its 36th year as the p...
Arizona City Independent
News · The Arizona City Independent is a weekly newspaper in Arizona City, Arizona, United States. It is owned by Casa Grande Valley Newspapers Inc...
Arizona Silver Belt
News · The Arizona Silver Belt is a newspaper in Globe, Arizona. It has been published since May 2, 1878. It is owned by News Media Corporation, wh...
Camp Verde Bugle
News · Camp Verde Bugle is a two-times weekly publication, covering the communities of Camp Verde, Lake Montezuma, Rimrock and McGuireville. Camp V...
Chino Valley Review
News · The Chino Valley Review is a weekly publication of Prescott Newspapers, Inc. based in Chino Valley, Arizona. The Chino Valley Review is publ...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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