Want to be seen here?
Connect your company to the marketplace for free.
Time for a native advertising campaign? Ocast has gathered hundreds of solutions in one place so you can get started quickly. Fill in the form and start receiving campaign proposals.
The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of Nebraska surrounding the city, including Buffalo County, Ne...
The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area. It was locally owned from its founding in 1885 until 2...
The Daily Camera is a newspaper in Boulder, Colorado, United States. It is owned by Prairie Mountain Publishing, a division of Digital First Media.The official name of this newspaper at various times ...
ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputation as an award-winning publication, particularly in the we...
The Canyon Courier is a weekly newspaper by Evergreen Newspapers. The newspaper primarily serves the community of Evergreen, Colorado, 30 miles west of Denver, Colorado. The Courier was featured in th...
Aspen Magazine is at the center of this convergence, where local happenings can have international impact and a chance encounter can turn into front-page news. We’ve had our pulse on Aspen for over fo...
A one-time Western outpost, Denver has become a nexus of Colorado refinement, rich in art, culture, food and wine, mountain architecture, with its own low-key but on-point sense of fashion—always info...
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main print edition under the banner Newton News but maintains a dail...
Employing more than 200 students over the course of a year, the Iowa State Daily Media Group is an independent, student-run, non-profit organization. The Daily is owned and operated by students for t...
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, jus...
Quartz is an American English language news website. It is privately held, and is focused on international business news. Quartz was established in New York City in 2012. It has specific publications ...
Since its launch in 2001, Elite Traveler has been the market-leading guide and curator of the global luxury lifestyle of ultra-high-net-worth (UHNW) individuals. In 2021, to mark our 20th Anniversary ...
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
Connect your company to the marketplace for free.
No commitments.