Native

Native advertising in Miami, FL

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Best Native advertising providers in Miami, FL

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26 brands found

El Nuevo Herald

News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...

Miami Herald FL

Pets & Animals
South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.The Miami-Ft. Lauderdale DMA makes up nea...

Miami New Times

Advertising
 Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publishing compelling stories ignored or overlooked by major medi...

New Times Broward-Palm Beach

News
In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Broward-Palm Beach was born.With offices in downtown Fort Lauderd...
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Miami

Style & Fashion
As part of the award-winning Modern Luxury Media network, Miami Magazine delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know-h...

Miami Herald

News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...

Bradenton Herald

News
Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth...

Ocean Drive

Advertising
When it launched in 1993, Ocean Drive redefined a media genre and ignited the resurrection of South Beach as the global hot-spot we all know today. Through high-profile parties and infamous photos, Oc...

Modern Luxury Interiors South Florida

Interior Decorating
As part of the award-winning Modern Luxury Media network, Modern Luxury Interiors South Florida delivers cutting-edge content that consistently engages design-savvy homeowners and industry insiders al...

Bundoo

Health
Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through Ask Bundoo.Bundoo's target audience is expecting parents an...

Malgre Tout Media | International

Horses · Malgre Tout Media | International
Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian world, across European borders. Our content is 100 % FREE for o...
6,417
Unique browsers per day
Other
9%
Men
91%
Women
33 years

TechCrunch

News
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...

Sports Illustrated

News
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...

Forbes

Business
Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, jus...

Apartment Therapy

Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...

Kitchn

Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...

Family Handyman

Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...

Taste of Home

Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...

Reader's Digest

Advertising
Reader's Digest is the place people go to get happy, to learn and to satisfy curiosities. With a growing digital audience that is actually younger than that of its competitive set, RD.com delivers a r...

Birds & Blooms

Pets & Animals
Birds & Blooms occupies a unique niche in the media landscape: it's a brand that unites the best of birding and gardening for passionate enthusiasts. Seamlessly tying the two together means nature-see...

What is native advertising?

Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.

Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.

This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.

Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.

How much does native advertising cost?

A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.

We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.

Why choose native advertising?

Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.

Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.

Why is it called native advertising?

Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.

Are native ads "hidden" ads?

Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.

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