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Native advertising in Florida
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Best Native advertising providers in Florida
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37 brands found
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
Bradenton Herald
News
Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth...
Ocean Drive
Advertising
When it launched in 1993, Ocean Drive redefined a media genre and ignited the resurrection of South Beach as the global hot-spot we all know today. Through high-profile parties and infamous photos, Oc...
Modern Luxury Interiors South Florida
Interior Decorating
As part of the award-winning Modern Luxury Media network, Modern Luxury Interiors South Florida delivers cutting-edge content that consistently engages design-savvy homeowners and industry insiders al...
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Bundoo
Health
Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through Ask Bundoo.Bundoo's target audience is expecting parents an...
El Nuevo Herald
News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...
Miami Herald FL
Pets & Animals
South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.The Miami-Ft. Lauderdale DMA makes up nea...
Miami New Times
Advertising
Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publishing compelling stories ignored or overlooked by major medi...
New Times Broward-Palm Beach
News
In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Broward-Palm Beach was born.With offices in downtown Fort Lauderd...
Miami
Style & Fashion
As part of the award-winning Modern Luxury Media network, Miami Magazine delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know-h...
Jacksonville Business Journal
News
The Jacksonville Business Journal is a weekly newspaper and daily website in Jacksonville, Florida. Part of the American City Business Journals, it covers business news in Jacksonville and Northeast F...
Ledger-Enquirer
News
The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, advertising, information and commentary. It will sustain this co...
Beaufort Gazette
News
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
Rock Hill Herald
News
The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includes York, Chester, and parts of Lancaster counties. York Coun...
The Post and Courier
News
The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in 1894. In 1926, the two newspapers were drawn closer togethe...
The Morning News
News
The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...
The State
News
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...
Sun News SC
News
The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...
VERANDA
Entertainment
Veranda is an American lifestyle magazine with a focus on the home, and has a circulation of 464,357 copies as of 2020. The magazine is one of the Hearst Corporation's shelter magazine titles, alongsi...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
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What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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