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The Miami Student
News · The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the...
Eugene Weekly
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
Daily Emerald
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
The Westerly Sun
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
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The North Providence Breeze
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze of Cumberland & Lincoln
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze of North Smithfield and Woonsocket
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze & Observer
News · In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the N...
Barrington Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Bristol Phoenix
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
East Providence Post
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Sakonnet Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Warren Times-Gazette
News · The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. I...
Portsmouth Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
The Morning News
News · The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises....
Citizen Tribune
News · It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the ...
Daily Post Athenian
News · The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest...
Williamson Herald
News · The Williamson Herald was founded in 2005 to fill the need for local news in Williamson County. Now owned by CMD Publishing, the Herald is l...
Austin Business Journal
News · American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Busin...
Focus Daily News
News · The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus News...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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