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1845 brands found

Svetlana! Svetlana!

Advertising · In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most f...
Active in United States
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48 Hours

Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Active in United States
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Ologies

Science · Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a...
Active in United States
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2 Bears, 1 Cave

Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
Active in United States
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The Ezra Klein Show

Society ·  Named the best podcast of 2021 by Time, Vulture, Esquire and The Atlantic.  Each Tuesday and Friday, Ezra Klein invites you into a conversa...
Active in United States
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Adam Carolla Show

Entertainment · Welcome to the new home for Adam's rantings and ravings. This is the #1 Daily Downloaded Podcast in the World. GET IT ON as Adam shares his ...
Active in United States
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Charger Bulletin

News · Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles tha...
Active in Connecticut
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The Delaware Wave

News · The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly...
Active in Delaware
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Delaware LIVE News

News · Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Roo...
Active in Delaware
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Town Square LIVE

News ·  Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, c...
Active in Delaware
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The Review

News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
Active in Delaware
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Gainesville Sun

Advertising · The Gainesville Sun is a newspaper published daily in Gainesville, Florida, United States, covering the North-Central portion of the state. ...
Active in Florida
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Orlando Sentinel

News · The Orlando Sentinel is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently o...
Active in Florida
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Sarasota Herald-Tribune

News · The newspaper was owned by The New York Times Company from 1982 to 2012. It was then owned by Halifax Media Group from 2012 to 2015, when Ne...
Active in Florida
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Sarasota Observer

News · The Sarasota Observer is one of twelve community and business publications published by The Observer Group, which was formed in 1995,  and w...
Active in Florida
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Tallahassee Democrat

News · The Tallahassee Democrat is a daily broadsheet newspaper. It covers the area centered on Tallahassee in Leon County, Florida, as well as adj...
Active in Florida
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Moultrie Observer

News · The Moultrie Observer, "your friend and neighbor since 1894," is a weekly newspaper published in Moultrie, Georgia. The paper is distributed...
Active in Georgia
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Valdosta Daily Times

News · The Valdosta Daily Times was established in 1867.  Laurie Gay is the publisher. Jim Zachary is the editor-in-chief. The Valdosta Daily Times...
Active in Georgia
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Bonner County Daily Bee

News · First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was foun...
Active in Idaho
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Lake County News-Sun

News · The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, I...
Active in Chicago, IL
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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