Display Advertising in New York

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Best Display Advertising Providers in New York


777 brands found


News · The Observer is a newspaper for the residents of Northern Chautauqua County, NY and northwestern Cattaraugus County, NY, with offices locate...
Active in New York
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News · The Observer-Dispatch (The O-D) is the largest newspaper serving the Utica-Rome metropolitan area in Central New York, circulating in Oneida...
Active in New York
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The Post-Journal

News · The Post-Journal is a daily newspaper, serving the area around Jamestown, New York. The current editor of the paper is John Whittaker. It is...
Active in New York
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The Post-Standard

News ·  The Post-Standard is a newspaper serving the greater Syracuse, New York, metro area. Published by Advance Publications, it and sister websi...
Active in New York
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Poughkeepsie Journal

News · The Poughkeepsie Journal is a newspaper based in Poughkeepsie, New York, and owned by Gannett, which bought the paper in 1977. Founded in 17...
Active in New York
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Press & Sun Bulletin

Advertising · The Press & Sun-Bulletin and pressconnects.com is the hometown newspaper and media site for Greater Binghamton and the Southern Tier of New ...
Active in New York
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News · The Press-Republican is a daily newspaper printed in Plattsburgh serving Clinton, Essex and Franklin counties in the northeastern corner of ...
Active in New York
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The Saratogian

News · The Saratogian is newspaper published in Saratoga Springs since 1855, serving all of Saratoga County.Among its offerings is the Pinksheet, w...
Active in New York
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The Times Telegram

News · The Times Telegram is an American daily newspaper published in Herkimer, New York. It serves southern Herkimer County and the westernmost pa...
Active in New York
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Wellsville Daily Reporter

News · The Daily Reporter is the newspaper of record for Allegany County, New York, and the only daily published in the county. Its Sunday edition ...
Active in New York
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The Chronicle NY

News ·  The Chronicle is a weekly newspaper that covers the communities of Chester and Goshen in New York state.In 1986, the family of R. Peter Str...
Active in New York
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Hofstra Chronicle

News · The Hofstra Chronicle is Hofstra University's only independent, student-run newspaper. We publish an issue every Tuesday evening during the ...
Active in New York
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Legislative Gazette

News · The Legislative Gazette is a nonprofit, nonpartisan news organization with a mission of keeping New Yorkers informed about the politics, pol...
Active in New York
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Nassau Herald

News · It is part of the Long Island Herald newspaper chain, which includes The Jewish Star and the Oyster Bay Guardian, is owned by Richner Commun...
Active in New York
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New Hyde Park Illustrated News

News · Since 1930, the New Hyde Park Illustrated News has loyally provided New Hyde Park with local news and community events, from high school bas...
Active in New York
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Port Washington News

News · Port Washington News has served the areas of Port Washington, Sands Point, Baxter Estates, Flower Hill, Port Washington North, Beacon Hill a...
Active in New York
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The Roslyn News

News · The Roslyn News Weekly Community Newspaper serving The Roslyns, Flower Hill, East Hills,  Roslyn, Roslyn Harbor, Roslyn Heights, Roslyn Esta...
Active in New York
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Syosset-Jericho Tribune

News ·  Since 1958, the Syosset-Jericho Tribune has served the communities of Syosset, Jericho, Woodbury, Brookville, Lower Brookville and Muttonto...
Active in New York
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Warwick Advertiser

News · The Warwick Advertiser is a weekly newspaper in Warwick, New York, United States. Established in 1866 by Leonard Cox, by 1877 it reported a ...
Active in New York
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Warwick Valley Dispatch

News · The Warwick Valley Dispatch, Warwick’s hometown weekly newspaper, has served the Town of Warwick since its founding in 1885 by George F. Ket...
Active in New York
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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