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The Megyn Kelly Show
News · The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal an...
Wizards of Waverly Pod
Entertainment · Get ready to travel back to Waverly Place with hosts Jennifer Stone ("Harper Finkle") and David DeLuise ("Jerry Russo") as they rewatch the ...
Freakonomics Radio
Society · Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you ...
Stiff Socks
Entertainment · Stand up comedians Trevor Wallace and Michael Blaustein go do weird stuff, and then talk about how weird the weird stuff was. With their ir...
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Morning Brew Daily
Business · Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby ...
The Wright Report
News · Former CIA Officer Bryan Dean Wright is back! The Wright Report is a morning news podcast, with updates from America and around the world. B...
The Viall Files
Society · My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.”The...
The Problem
Entertainment · The issues we tackle on The Problem With Jon Stewart are Too Big for TV™—so they spill over into the brilliantly titled The Problem With Jon...
Criminal
Entertainment · Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by ...
Why Can't We Talk About Amanda's Mom?
Entertainment · In November 1993, a veteran discovers the body of a woman on a dirt road near Interstate-10 in Mobile, Alabama. She’s nude, drained of blood...
The Glenn Beck Program
News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
American Scandal
Advertising · Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage.Scandals have shaped America since ...
American History Tellers
Advertising · The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced...
Juicy Scoop
Entertainment · When Heather isn't headlining theaters across the country as a top stand-up comedian or being the perfect wife and mother of 3, she is divin...
Murder With My Husband
Entertainment · A true crime podcast that ventures into the darkest crimes with a wife who loves it and a husband who hates it....
Crime Stories
Entertainment · Nancy Grace dives deep into the day’s most shocking crimes and asks the tough questions in her new daily podcast – Crime Stories with Nancy ...
Last Podcast On The Left
Entertainment · The Last Podcast On The Left covers all the horrors our world has to offer both imagined and real, from demons and slashers to cults and ser...
The NPR Politics Podcast
News · Every weekday, NPR's best political reporters are there to explain the big news coming out of Washington and the campaign trail. They don't ...
NPR News Now
News · The latest news in five minutes. Updated hourly.Support NPR's reporting by subscribing to NPR News Now+ and unlock sponsor-free listening. L...
The Exorcist Files
Advertising · For the last several years, the Catholic Church has noted an alarming increase in the number of exorcisms performed. And for some of the mos...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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