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Ten Percent Happier
Health · Dan Harris is a fidgety, skeptical journalist who had a panic attack on live national television, which led him to try something he otherwis...
Waveform: The MKBHD Podcast
Tech · A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name...
F1: Beyond the Grid
Sports · Formula 1's fastest stars slow down and open up, sharing untold stories and unrivalled insight. Tom Clarkson brings you revealing, feature-l...
Central Penn Business Journal
News · The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on ...
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Everything Iconic
Entertainment · Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the ...
Creating Confidence
Business · Looking to take your life to the next level? Each week Heather sits down to share with you the techniques and strategies to create your conf...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Girls Next Level
Society · Take a trip back to the early 2000's with Holly Madison and Bridget Marquardt, the stars of the E! network's iconic reality show The Girls N...
The Royals of Malibu
Advertising · Ella Sinclair (Alyssa McKay) is a survivor. She's fierce, brave, and jaded. She finds herself a teenage orphan trying to stay afloat and fin...
Habits and Hustle
Business · Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interview...
The Rewatchables
Entertainment · 'The Rewatchables,' a film podcast from the Ringer Podcast Network, features The Ringer’s Bill Simmons and a roundtable of people from the R...
The Reading Culture
Education · Host Jordan Lloyd Bookey speaks with authors and reading enthusiasts to explore ways to build a stronger culture of reading in our communiti...
Culpable
Advertising · Culpable explores unsettled cases where those deserving of blame have somehow eluded justice. On August 28, 2013, 22 year old Brittany Styke...
Main Accounts: The Story of MySpace
Society · MySpace was the first major social media company. And it was the first major social media company to collapse. But what happened on MySpace ...
The Economist Podcasts
News · Every weekday our global network of correspondents makes sense of the stories beneath the headlines. We bring you surprising trends and tale...
Lore
Entertainment · Lore is a bi-weekly podcast (now also a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures...
The Happiness Lab
Advertising · You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Y...
StarTalk Radio
Education · Science, pop culture, and comedy collide on StarTalk Radio! Neil deGrasse Tyson, astrophysicist and Director of New York's Hayden Planetariu...
The Know For Sure Pod
Health · What is the secret to a long lasting friendship of 20 years? Respect, Genuine love, and difficult conversations! Every week comedian, actres...
Consider This
News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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