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723 brands found
New York Daily News
Local News · New Yorks hometown newspaper; the eyes, the ears, and the honest voice of NY
New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversions and results. As one of the most trusted brands in New Yo...
The Alabama Baptist
News
The Alabama Baptist has its readers’ Christian walk in mind. We are seeking to empower them to live out discipleship in their personal, professional, and church life. We aim to equip our readers with ...
Rap Yard Podcast
Music
The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads around the world. We have featured hip hop-heavyweights as Ra...
14,800
Followers
Instagram (Manual)
50%
Men
50%
Women
20-61 years
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Brainz Magazine
Media · Brainz Magazine
Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and six continents worldwide. We feature engaging and thought-p...
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
50%
Men
50%
Women
30-65 years
How I Built This
Business
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on...
The Unplanned Podcast
Society
The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-profit organization, The Meaningful Life Project. Abby Johnson ...
New Heights with Jason and Travis Kelce
Entertainment
Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The t...
The Diary Of A CEO
Business
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...
My Favorite Murder
Entertainment
My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, the show has broken download records and sparked an enthusia...
La Opinión
News
La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in L...
Bannon`s War Room
News
WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief s...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
The Prof G Pod
Business
Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice. On Mondays, Prof G Markets breaks down what’s moving the c...
Independent Record
News
The Independent Record (often abbreviated to IR) is a daily newspaper printed and distributed in Helena, Montana. The newspaper is part of the Lee Enterprises group. The roots of the IR lie in two new...
Suspect
Advertising
Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every day - decisions that, once made, are almost impossible to re...
Discarded
Society
This is the story of a modern-day Erin Brockovich, set on the Mississippi River in an area known as “Cancer Alley." Her name is Sharon Lavigne, her community is St. James Parish in Louisiana, and her ...
White Lies(Embedded)
Entertainment
On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. But how did they get here? And what became of them after? In...
The Megyn Kelly Show
News
The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal and cultural figures today. No BS. No agenda. And no fear....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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