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Malgre Tout Media | International
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
New York Daily News
Local News · New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversi...
The Alabama Baptist
News · The Alabama Baptist has its readers’ Christian walk in mind. We are seeking to empower them to live out discipleship in their personal, prof...
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Rap Yard Podcast
Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Brainz Magazine
Media · Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and...
The Unplanned Podcast
Society · The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
La Opinión
News · La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper ...
Breaking Points
News · Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball a...
How I Built This
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Bannon`s War Room
News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
The Charlie Kirk Show
News · Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on...
The Tim Dillon Show
Entertainment · Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles...
The Diary Of A CEO
Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
Variety
Entertainment · Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 19...
2 Bears, 1 Cave
Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
Columbus Telegram
News · The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska i...
McKinney Courier-Gazette
News · The McKinney Courier-Gazette is a daily newspaper published in McKinney, Texas, covering Collin County.1013 Communications acquired it from ...
Digital Insurance
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
The Daily Iowan
News · The Daily Iowan is an independent, 6,500-circulation student newspaper serving Iowa City and the University of Iowa community. During the 20...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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