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Malgre Tout Media | International
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
New York Daily News
Local News · New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversi...
The Alabama Baptist
News · The Alabama Baptist has its readers’ Christian walk in mind. We are seeking to empower them to live out discipleship in their personal, prof...
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Rap Yard Podcast
Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Brainz Magazine
Media · Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and...
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
La Opinión
News · La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper ...
The Unplanned Podcast
Society · The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
Bannon`s War Room
News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
New Heights with Jason and Travis Kelce
Entertainment · Football’s funniest family duo — Jason Kelce from the Philadelphia Eagles and Travis Kelce from the Kansas City Chiefs — team up to provide ...
The Tim Dillon Show
Entertainment · Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles...
The Basement Yard
Entertainment · The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not ...
The Victor Davis Hanson Show
News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
The Diary Of A CEO
Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
The Prof G Pod
Business · Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice...
Houston chronicle
News · The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In additi...
Giggly Squad
Entertainment · Welcome to Giggly Squad. Each week, Hannah Berner and Paige DeSorbo make fun of everything, but most importantly themselves. They discuss po...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Suspect
Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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