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TED Radio Hour
Science · Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more ...
Dark History
Society · Bailey Sarian, a professional makeup artist & true crime connoisseur, is taking her expertise from her popular YouTube series, Murder, Myste...
Get Sleepy: Sleep meditation and stories
Health · Come relax with the #1 Sleep Podcast. Our unique stories help calm the mind and relax the body. Press play, it's time to Get Sleepy... Becom...
The Money Mondays
Business · “The Money Mondays” is primed to be a global brand in the business space, focusing on investments, cash flowing businesses, side hustles and...
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Verdict
News · Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for y...
Follow Him
Education · Do you ever feel that preparing for your weekly Come, Follow Me lesson falls short? Join hosts Hank Smith and John Bytheway as they intervie...
The Gina and Bryan Show
News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
Dan Carlin's Hardcore History
Advertising · In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was ...
Money Rehab
Business · Ever notice that we will talk about everything before we talk about money? Sex? No problem. Politics? Bring it on. Money? Totally taboo. But...
The Bobby Bones Show
Entertainment · Listen to 'The Bobby Bones Show' by downloading the daily full replay....
The Michael Knowles Show
News · Bask in the simple joys of being right. The Michael Knowles Show cuts through the madness of our politics and culture, analyzing the top sto...
You're Wrong About
Entertainment · Sarah is a journalist obsessed with the past. Every week she reconsiders a person or event that's been miscast in the public imagination....
The Dan Patrick Show
Entertainment · Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to ...
Going West: True Crime
Entertainment · Daphne Woolsoncroft and Heath Merryman discuss haunting details of different disappearance and murder cases week by week. New episodes relea...
WHOA That's Good Podcast
Business · The "WHOA That's Good" podcast welcomes you into meaningful conversations with authors, athletes, musicians, speakers, and stars of film and...
BiggerPockets Real Estate Podcast
Business · On the BiggerPockets Real Estate Podcast, co-hosts David Greene and Rob Abasolo interview real estate investors and entrepreneurs about succ...
2 Be Better
Advertising · 2 Be Better - Always forward. A podcast about communication, personal growth and traditional values. Our goal is to help people find a route...
I’ve Had It
Entertainment · Join Jennifer Welch and Angie “Pumps” Sullivan and their special guests on “I’ve Had It” and let this comedic, feel-good podcast expose you ...
Let's Talk Off Camera
Entertainment · This is the show that goes on in my head, when the cameras stop rolling. I get to ask the questions that I really want to know and talk to f...
When Reality HIts
Entertainment · What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittan...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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