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This Is Important
Entertainment · Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics....
Drama Queens
Entertainment · Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with y...
Distractible
Entertainment · The Distractible podcast with Mark Fischbach, Wade Barnes, and Bob Muyskens is a space to have thoughtful discussions about funny, out there...
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Everything Iconic
Entertainment · Everything Iconic with Danny Pellegrino breaks down reality TV and iconic pop culture moments. Special guests deep dive with Danny into the ...
Sword and Scale
Entertainment · Sword and Scale is an internet radio show and website covering the dark underworld of crime and the criminal justice system’s response to it...
Anatomy of Murder
Entertainment · A murder case has many layers: the victim, the crime, and the investigation. To truly understand it, you need to dissect each piece of a tra...
If Books Could Kill
Society · The airport bestsellers that captured our hearts and ruined our minds...
Your Mom's House
Entertainment · Christina Pazsitzky and Tom Segura are comedians who are also married. They are the Mommies and they welcome you to join them. Dental update...
WTF
Entertainment · Marc Maron welcomes comedians, actors, directors, writers, authors, musicians and folks from all walks of life to his home for amazingly rev...
Small Town Murder
Entertainment · Two comedians look at a small town, what makes it tick, and a murder that took place there. In depth research, horrible tragedy, and the hos...
The Murdaugh Family Murders: Impact of Influence
Entertainment · The Tragic Story of South Carolina's Powerful Murdaugh Family. A family connected to power and mysterious deaths. #murdaugh #stephensmith #m...
Radiolab
Society · Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers. A given episode might whirl yo...
UnF*ck Your Brain
Health · UnF*ck Your Brain is the podcast for high-achieving feminist women who struggle with anxiety, self-doubt, and imposter syndrome. If you know...
Cold Case Files
Entertainment · Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigato...
The Rest Is History
Advertising · Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present.They question the nature of...
City of the Rails
Entertainment · When journalist Danelle Morton’s daughter skips town to hop trains, she follows her into the train yard, and across America. Join Danelle as...
REAL AF
Business · Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topics and hot-button issues. (This is also ...
Ned's Declassified Podcast Survival Guide
Entertainment · Welcome to the Ned's Declassified Podcast Survival Guide! Join Ned (Devon Werkheiser), Moze (Lindsey Shaw), and Cookie (Daniel Curtis Lee) a...
Undetermined
Society · In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a m...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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