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Baby, This is Keke Palmer
Entertainment · Keke Palmer has questions for days, about everything under the sun. From the existential to the inconsequential. From pop culture to pop sci...
My Favorite Murder
Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
We Can Do Hard Things
Society · I’m Glennon Doyle, author of Untamed, the book that was released at the very start of the pandemic and became a lifeline for millions. I wat...
This Past Weekend
Entertainment · What happened this past weekend. And sometimes what happened on other days....
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20/20
Entertainment · Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile...
The Ben Shapiro Show
News · Tired of the lies? Tired of the spin? Are you ready to hear the hard-hitting truth in comprehensive, conservative, principled fashion? The B...
The Catechism in a Year
Advertising · In Ascension’s The Catechism in a Year podcast, Fr. Mike Schmitz guides you through the entire Catechism of the Catholic Church in 365 episo...
Wait Wait... Don't Tell Me!
Entertainment · NPR's weekly news quiz. Have a laugh and test your knowledge with today's funniest comedians. And if you can't get enough, try our new mid-w...
The Jordan B. Peterson Podcast
Education · Join intellectual phenomenon Dr. Jordan Peterson for enlightening discourse that will change the way you think. This podcast breaks down the...
This American Life
Advertising · This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download...
Something Was Wrong
Advertising · Something Was Wrong is an Iris Award-winning true-crime docuseries about the discovery, trauma, and recovery from shocking life events and a...
P1
Sports · Matt Gallagher and Tom Bellingham are two diehard F1 fans, here to bring you all the latest news, reaction, predictions and opinions from th...
Hidden Brain
Science · Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct ou...
Eaten Rotten Apples
Education · A mother daughter duo who discuss uncomfortable topics, some of which are requested by listeners. By utilizing their different backgrounds i...
The Ramsey Show
Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Joe Rogan Experience Review podcast
Society · This podcast is like the News is for current events but for the Joe Rogan Experience Podcast. I report, review and analyze each episode with...
Pardon My Take
Style & Fashion · On "Pardon My Take," Big Cat & PFT Commenter deliver the loudest and most correct sports takes in the history of the spoken word. Daily topi...
Cup of Justice
Entertainment · We all want to drink from the same Cup of Justice... and it starts with learning about our legal system. With tales from the newsroom and th...
The Deck
Entertainment · For years, some law enforcement agencies have replaced the faces of traditional playing card decks with images of missing and murdered peopl...
The Boy in the Woods
Society · Why it took more than 20 years to track down a killer. Winifred Robinson investigates a case that's stayed with her for more than half her w...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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