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723 brands found

Grand Island Independent

News · The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not...
Active in Nebraska
Offers 7 advertising channels

Kearney Hub

News · The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of...
Active in Nebraska
Offers 8 advertising channels

Lincoln Journal Star

News · The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebra...
Active in Nebraska
Offers 10 advertising channels

Omaha World-Herald

News · The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan ...
Active in Omaha, NE
Offers 8 advertising channels
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Star-Herald

News · The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week ...
Active in Nebraska
Offers 7 advertising channels

York News-Times

News · The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties...
Active in Nebraska
Offers 7 advertising channels

Daily Nebraskan

News · The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. A...
Active in Nebraska
Offers 8 advertising channels

Elko Daily Free Press

News · Elko Daily Free Press is a five-day-a-week newspaper with news coverage of local and surrounding communities.Lee Enterprises, Inc. is a publ...
Active in Nevada
Offers 10 advertising channels

Nevada Appeal

News · The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first pu...
Active in Nevada
Offers 8 advertising channels

Concord Monitor

News · The Concord Monitor is the daily newspaper for Concord, the state capital of New Hampshire. It also covers surrounding towns in Merrimack Co...
Active in New Hampshire
Offers 10 advertising channels

The Dartmouth

News · The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The...
Active in New Hampshire
Offers 8 advertising channels

New Hampshire Business Review

News · New Hampshire Business Review is a bi-monthly publication, published on newsprint and based in Manchester, covering business-related issues ...
Active in New Hampshire
Offers 7 advertising channels

The Daily Targum

News · The Daily Targum  is the official student newspaper of Rutgers, the State University of New Jersey.  Founded in 1867, it is the second-oldes...
Active in New Jersey
Offers 9 advertising channels

The Press of Atlantic City

News · The Press of Atlantic City is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspap...
Active in New Jersey
Offers 8 advertising channels

The Daily Princetonian

News · The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporti...
Active in New Jersey
Offers 6 advertising channels

The Herald-Sun

News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
Active in North Carolina
Offers 10 advertising channels

Hickory Daily Record

News · Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises ...
Active in North Carolina
Offers 8 advertising channels

The McDowell News

News · The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The n...
Active in North Carolina
Offers 8 advertising channels

The News & Observer

News · The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporti...
Active in Raleigh, NC
Offers 10 advertising channels

Sword and Scale

Entertainment · Sword and Scale is an internet radio show and website covering the dark underworld of crime and the criminal justice system’s response to it...
Active in United States
Offers 2 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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