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Murder in Miami
Entertainment · In the 1980s crime journalist Phil Stanford dove into the decadent and dangerous world of Miami just as the city was becoming the cocaine- a...
Alphabet Boys
Society · Alphabet Boys reveals the secret investigations of the FBI, CIA, DEA, ATF, and other alphabet agencies.Hosted by journalist Trevor Aaronson,...
Planet Money
Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
In the Shadows
Advertising · In The Shadows delves into a riveting unsolved mystery from 1991. When the body of a young woman is discovered by two terrified boys in the ...
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Conan O’Brien Needs A Friend
Entertainment · After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over...
The Dan Le Batard Show
Sports · From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on ...
Murder & Magnolias
Advertising · They were the very picture of a perfect couple in the land of Spanish moss and sweet magnolias. But when a hit man targets one of them, a st...
All-In
Tech · Industry veterans, degenerate gamblers & besties Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg cover all things econo...
The Coldest Case In Laramie
Entertainment · Kim Barker, a Pulitzer Prize-winning investigative reporter for The New York Times, revisits an unsolved murder that took place while she wa...
Letters from Sing Sing
Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
The Witch Trials of J.K. Rowling
Advertising · The Witch Trials of J.K. Rowling is an audio documentary that examines some of the most contentious conflicts of our time through the life a...
Cold
Advertising · Cold is a narrative podcast series focused on missing persons cases. Investigative journalist and host Dave Cawley takes on a single story w...
Pod Save America
News · Four former aides to President Obama—Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor—are joined by journalists, politicians, activist...
The Mark Titus Show
Sports · Mark Titus and his rotating cast of friends, athletes, coaches, co-workers, family members, and anyone else he can get to pick up the phone ...
The Dan Bongino Show
News · He’s a former Secret Service Agent, former NYPD officer, and New York Times best-selling author. Join Dan Bongino each weekday as he tackles...
Fresh Air
Arts · Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular progr...
The Toast
Entertainment · Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
The Charlie Kirk Show
News · Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on...
The Trial Of Alex Murdaugh
News · Tune in to True Crime Today's riveting coverage of the Alex Murdaugh murder trial and experience every jaw-dropping moment, hour by hour. Do...
Office Ladies
Entertainment · The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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