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723 brands found
Belleville News-Democrat
News · As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-...
The Chicago Defender
News · The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African America...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
Daily Chronicle
News · The 'Daily Chronicle' was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chr...
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The Dispatch
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
Effingham Daily News
News · The Effingham Daily News formed with the merger of four newspapers in 1946 – the Effingham Daily Record, Effingham Democrat, Effingham Repub...
Herald & Review
News · The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Ed...
The Herald-News
News · The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County a...
Journal Star
News · The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebra...
Kane County Chronicle
News · The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Pasch...
The News-Gazette
News · Origins of the newspaper can be traced to the Urbana Union, first published in 1852. Over the next 70 years, the paper went through several ...
Northwest Herald
News · The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, in...
The Pantagraph
News · The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Il...
The Rock Island Argus
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
The Southern Illinoisan
News · The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a da...
The State Journal-Register
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
Berwyn Suburban Life
News · The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest ...
La Grange Suburban Life
News · La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois....
Lemont Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
Hinsdale Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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