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Passion Struck
Education · Passion Struck® is a show focused on exploring the mindset and philosophy of the world’s most insightful people. John R. Miles unpacks guest...
The Doctor's Art
Health · The practice of medicine–filled with moments of joy, suffering, grace, sorrow, and hope–offers a window into the human condition. Though ser...
Navigating Narcissism
Education · We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s lea...
Duolingo Spanish Podcast
Education · True stories for English speakers learning Spanish. From the makers of Duolingo, the most popular language-learning app, comes a new podcast...
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Maintenance Phase
Health · Debunking the junk science behind health fads, wellness scams and nonsensical nutrition advice....
The Tim Ferriss Show
Business · Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages....
The Al Franken Podcast
News · A five-time Emmy winning SNL comedy writer/producer, joins a four-time #1 NYT bestselling author, a three-time highest-rated national progre...
Nothing much happens
Health · Having trouble sleeping? Join Yoga and meditation teacher Kathryn Nicolai for bedtime stories where nothing much happens to help you relax a...
Where Should We Begin?
Health · Listen to the incomparable therapist Esther Perel counsel real couples as they reveal the most intimate, personal, and complicated details o...
Young and Profiting
Business · Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your li...
Chiseled and Called
Advertising · Have you ever walked through trial after trial questioning how much more you can endure?Have you ever doubted how in the world God would cal...
Win Big
Music · “An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is...
Today, Explained
News · News comes at you fast. Join us at the end of your day to understand it. Today, Explained is your all-killer, no-filler, Monday to Friday ne...
Matt and Shane's Secret Podcast
Entertainment · Grab onto this fast moving train and witness two comedians rise to victory and splendor. This is easily the funniest podcast out there. The ...
Straight Up
Entertainment · Love her or hate her, but you can’t ignore the sassy, quick-witted Stassi Schroeder Clark. On her weekly podcast, Stassi examines the highs ...
Behind the Bastards
Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
Jocko Podcast
Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
Snap Judgment Presents: Spooked
Arts · New episodes releasing every other week. Spooked features true-life supernatural stories, told firsthand by people who can barely believe it...
CounterClock
Entertainment · In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a min...
Terrible, Thanks For Asking
Health · It’s a question we ask (and get asked) all the time: “How are you?” And normally we just respond with “Fine!” even if we’re totally dying in...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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