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723 brands found
Suspect
Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
Discarded
Society · This is the story of a modern-day Erin Brockovich, set on the Mississippi River in an area known as “Cancer Alley." Her name is Sharon Lavig...
White Lies(Embedded)
Entertainment · On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. ...
2 Bears, 1 Cave
Entertainment · Weekly, comedian best friends Tom Segura and Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each othe...
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TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Opelika-Auburn News
News · The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awar...
USA Today
News · USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better und...
The Daily Orange
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
Niagara Gazette
News · The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with h...
The Catholic Sun
News · The Catholic Sun is the official newspaper of the Roman Catholic Diocese of Phoenix. The bishop of the diocese publishes the paper once a mo...
Arkansas Times
News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
City Pulse
News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Timcast IRL
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
Hidden: A True Crime Podcast
Entertainment · Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, ...
Bertcast
Entertainment · Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Unsolved Mysteries
Advertising · Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join ...
Mind Pump: Raw Fitness Truth
Health · MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back th...
The MeatEater Podcast
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
High Strange
Entertainment · From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In thi...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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