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The Viall Files
Society · My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.”The...
Adam Carolla Show
Entertainment · Welcome to the new home for Adam's rantings and ravings. This is the #1 Daily Downloaded Podcast in the World. GET IT ON as Adam shares his ...
The Problem
Entertainment · The issues we tackle on The Problem With Jon Stewart are Too Big for TV™—so they spill over into the brilliantly titled The Problem With Jon...
Criminal
Entertainment · Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by ...
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Why Can't We Talk About Amanda's Mom?
Entertainment · In November 1993, a veteran discovers the body of a woman on a dirt road near Interstate-10 in Mobile, Alabama. She’s nude, drained of blood...
The Glenn Beck Program
News · Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging pers...
American Scandal
Advertising · Every scandal begins with a lie. But the truth will come out. And then comes the fallout and the outrage.Scandals have shaped America since ...
American History Tellers
Advertising · The Cold War, Prohibition, the Gold Rush, the Space Race. Every part of your life - the words you speak, the ideas you share - can be traced...
Juicy Scoop
Entertainment · When Heather isn't headlining theaters across the country as a top stand-up comedian or being the perfect wife and mother of 3, she is divin...
Murder With My Husband
Entertainment · A true crime podcast that ventures into the darkest crimes with a wife who loves it and a husband who hates it....
Crime Stories
Entertainment · Nancy Grace dives deep into the day’s most shocking crimes and asks the tough questions in her new daily podcast – Crime Stories with Nancy ...
Last Podcast On The Left
Entertainment · The Last Podcast On The Left covers all the horrors our world has to offer both imagined and real, from demons and slashers to cults and ser...
The NPR Politics Podcast
News · Every weekday, NPR's best political reporters are there to explain the big news coming out of Washington and the campaign trail. They don't ...
NPR News Now
News · The latest news in five minutes. Updated hourly.Support NPR's reporting by subscribing to NPR News Now+ and unlock sponsor-free listening. L...
The Exorcist Files
Advertising · For the last several years, the Catholic Church has noted an alarming increase in the number of exorcisms performed. And for some of the mos...
Ten Percent Happier
Health · Dan Harris is a fidgety, skeptical journalist who had a panic attack on live national television, which led him to try something he otherwis...
News & Record
News · The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the s...
The Sampson Independent
News · The Sampson Independent is an American, English language daily newspaper headquartered in Clinton, Sampson County, North Carolina. The paper...
Winston-Salem Journal
News · The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolin...
The Daily Tar Heel
News · The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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