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Letters from Sing Sing
Entertainment · In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for...
The Witch Trials of J.K. Rowling
Advertising · The Witch Trials of J.K. Rowling is an audio documentary that examines some of the most contentious conflicts of our time through the life a...
Cold
Advertising · Cold is a narrative podcast series focused on missing persons cases. Investigative journalist and host Dave Cawley takes on a single story w...
Pod Save America
News · Four former aides to President Obama—Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor—are joined by journalists, politicians, activist...
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The Mark Titus Show
Sports · Mark Titus and his rotating cast of friends, athletes, coaches, co-workers, family members, and anyone else he can get to pick up the phone ...
The Dan Bongino Show
News · He’s a former Secret Service Agent, former NYPD officer, and New York Times best-selling author. Join Dan Bongino each weekday as he tackles...
Fresh Air
Arts · Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular progr...
The Toast
Entertainment · Take a bite out of The Toast, weekdays with Jackie & Claudia Oshry....
The Trial Of Alex Murdaugh
News · Tune in to True Crime Today's riveting coverage of the Alex Murdaugh murder trial and experience every jaw-dropping moment, hour by hour. Do...
Office Ladies
Entertainment · The Office co-stars and best friends, Jenna Fischer and Angela Kinsey, are doing the ultimate The Office re-watch podcast for you. Each week...
Hard Fork
Tech · “Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of th...
The Matt Walsh Show
News · Fed up with the talking heads? Matt gives you a no-holds-barred take on today’s cultural, religious, and political issues. Monday thru Frida...
Serial
News · Serial Productions makes narrative podcasts whose quality and innovation transformed the medium. “Serial” began in 2014 as a spinoff of the ...
Morning Wire
News · Trust in the media is at an all-time low. And there’s a reason—endless virtue signaling and manufactured outrage. Finally, there’s an altern...
The Megyn Kelly Show
News · The Megyn Kelly Show is your home for open, honest and provocative conversations with the most interesting and important political, legal an...
Wizards of Waverly Pod
Entertainment · Get ready to travel back to Waverly Place with hosts Jennifer Stone ("Harper Finkle") and David DeLuise ("Jerry Russo") as they rewatch the ...
Freakonomics Radio
Society · Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you ...
Stiff Socks
Entertainment · Stand up comedians Trevor Wallace and Michael Blaustein go do weird stuff, and then talk about how weird the weird stuff was. With their ir...
Morning Brew Daily
Business · Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby ...
The Wright Report
News · Former CIA Officer Bryan Dean Wright is back! The Wright Report is a morning news podcast, with updates from America and around the world. B...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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