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723 brands found
The Pantagraph
News · The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Il...
The Rock Island Argus
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
The Southern Illinoisan
News · The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a da...
The State Journal-Register
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
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Berwyn Suburban Life
News · The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest ...
La Grange Suburban Life
News · La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois....
Lemont Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
Hinsdale Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
The Chicago Maroon
News · The Chicago Maroon, the independent student newspaper of the University of Chicago, is a weekly publication founded in 1892. During autumn, ...
Columbia College Chicago
News · Located in the heart of downtown Chicago’s Cultural Mile, Columbia College Chicago is a private, nonprofit college offering a distinctive cu...
The Daily Illini
News · The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online...
The Daily Northwestern
News · One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has...
Evansville Courier & Press
News · The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansvill...
The Goshen News
News · The Goshen News is a six-day, Monday through Saturday daily newspaper serving Goshen, Indiana, and adjacent portions of Elkhart, Kosciosko, ...
The Herald Bulletin
News · The Herald Bulletin has a long history of serving Madison County. The Anderson Herald began publishing in 1868 as a weekly publication. The ...
Indianapolis Business Journal
News · Indianapolis Business Journal, often abbreviated IBJ, is a weekly newspaper published in Indianapolis, Indiana, U.S. IBJ reports on Central ...
Tribune-Star
News · The Tribune-Star is a seven-day morning daily newspaper based in Terre Haute, Indiana, covering the Wabash Valley area of Indiana and Illino...
Clinton Herald
News · The Clinton Herald is a part of CNHI, LLC, one of the leading publishers of local news and information in the United States.Founded in 1997,...
The Gazette IA
News · The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazett...
Globe Gazette
News · The Globe Gazette, known locally as the Globe, is a daily morning newspaper published in Mason City, Iowa in the United States.The Globe Gaz...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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