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723 brands found
This American Life
Advertising · This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations. Another 2.5 million people download...
Something Was Wrong
Advertising · Something Was Wrong is an Iris Award-winning true-crime docuseries about the discovery, trauma, and recovery from shocking life events and a...
P1
Sports · Matt Gallagher and Tom Bellingham are two diehard F1 fans, here to bring you all the latest news, reaction, predictions and opinions from th...
Hidden Brain
Science · Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct ou...
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Eaten Rotten Apples
Education · A mother daughter duo who discuss uncomfortable topics, some of which are requested by listeners. By utilizing their different backgrounds i...
The Ramsey Show
Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Joe Rogan Experience Review podcast
Society · This podcast is like the News is for current events but for the Joe Rogan Experience Podcast. I report, review and analyze each episode with...
Pardon My Take
Style & Fashion · On "Pardon My Take," Big Cat & PFT Commenter deliver the loudest and most correct sports takes in the history of the spoken word. Daily topi...
Cup of Justice
Entertainment · We all want to drink from the same Cup of Justice... and it starts with learning about our legal system. With tales from the newsroom and th...
The Deck
Entertainment · For years, some law enforcement agencies have replaced the faces of traditional playing card decks with images of missing and murdered peopl...
The Boy in the Woods
Society · Why it took more than 20 years to track down a killer. Winifred Robinson investigates a case that's stayed with her for more than half her w...
Murder in Miami
Entertainment · In the 1980s crime journalist Phil Stanford dove into the decadent and dangerous world of Miami just as the city was becoming the cocaine- a...
Alphabet Boys
Society · Alphabet Boys reveals the secret investigations of the FBI, CIA, DEA, ATF, and other alphabet agencies.Hosted by journalist Trevor Aaronson,...
Planet Money
Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
In the Shadows
Advertising · In The Shadows delves into a riveting unsolved mystery from 1991. When the body of a young woman is discovered by two terrified boys in the ...
Conan O’Brien Needs A Friend
Entertainment · After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over...
The Dan Le Batard Show
Sports · From their Oceanside studios at the Clevelander Hotel in Miami Beach, Dan Le Batard, Stugotz and company share their unique perspectives on ...
Murder & Magnolias
Advertising · They were the very picture of a perfect couple in the land of Spanish moss and sweet magnolias. But when a hit man targets one of them, a st...
All-In
Tech · Industry veterans, degenerate gamblers & besties Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg cover all things econo...
The Coldest Case In Laramie
Entertainment · Kim Barker, a Pulitzer Prize-winning investigative reporter for The New York Times, revisits an unsolved murder that took place while she wa...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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