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723 brands found
The Sampson Independent
News · The Sampson Independent is an American, English language daily newspaper headquartered in Clinton, Sampson County, North Carolina. The paper...
Winston-Salem Journal
News · The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolin...
The Daily Tar Heel
News · The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February...
Bismarck Tribune
News · The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by...
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The Dickinson Press
News · The Dickinson Press is a weekly newspaper printed in Dickinson, North Dakota. The Press, as the paper is colloquially known, is the official...
Jamestown Sun
News · The Jamestown Sun is a daily newspaper printed in Jamestown, North Dakota. The Sun is the official newspaper of Stutsman County, North Dakot...
The Plain Dealer
News · cleveland.com is the premier news and information website in the state of Ohio attracting an average of 9.9 million unique users every mont...
The Columbus Dispatch
News · The Columbus Dispatch is a daily newspaper based in Columbus, Ohio. Its first issue was published on July 1, 1871, and it has been the only ...
The Lima News
News · The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert...
Sun News
News · Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consist...
Daily O'Collegian
News · The O’Colly Media Group (OMG!) is an independent news and information organization that operates under the School of Media & Strategic Commu...
The Norman Transcript
News · The Norman Transcript is Norman's oldest continuous business. Its history surpasses that of the City of Norman and of the University of Okla...
Oklahoma Daily
News · OU Daily, formally known as The Oklahoma Daily, is the independent, student-produced newspaper at the University of Oklahoma, with a circula...
Tahlequah Daily Press
News · The Tahlequah Daily Press is a successor to the Tahlequah Pictorial Press, the Tahlequah Citizen, the Democrat-Star, the Star Citizen, the C...
Tulsa World
News · The Tulsa World is the daily newspaper for the city of Tulsa, Oklahoma, and primary newspaper for the northeastern and eastern portions of O...
Albany Democrat-Herald
News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
Corvallis Gazette-Times
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
East Oregonian
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
The Oregonian
News · The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously pu...
Statesman Journal
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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