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723 brands found
Arizona Daily Wildcat
News · The Daily Wildcat publishes about three times a semester in print (find recent back issues here) during fall and spring. Fall/spring circula...
The Aztec Press(pima post)
News · The Pima Post has existed under different names since 1970. Our publication serves the students and staff of Pima Community College along wi...
The State Press
News · The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and M...
Northwest Arkansas Democrat-Gazette
News · Northwest Arkansas Democrat Gazette (ISSN 1060-4332) is a daily newspaper in Fayetteville, Arkansas owned by Northwest Arkansas Newspapers a...
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Hot Springs Sentinel-Record
News · Known often and/or historically as Sentinel-Record, or S-R, it emerged as the survivor as a daily newspaper out of multiple newspapers compe...
Arkansas Democrat-Gazette
News · About us. Arkansas' Largest Newspaper, the Arkansas Democrat-Gazette covers the state with its daily newspaper and website, ArkansasOnline.c...
Texarkana Gazette
News · The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding...
Arkansas Times
News · Founded in 1974, the Arkansas Times is a lively, opinionated source for news, politics & culture in Arkansas. Our monthly magazine is free a...
The Gazette
News · For over 143 years, The Gazette has played a vital role in the health and prosperity of Colorado Springs. It is essential reading to underst...
The Daily Sentinel CO
News · The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readersh...
Lakes Region Suburban Weekly
News · Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen...
Maine Sunday Telegram
News · MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city...
The Mid-Coast Forecaster
News · The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different ve...
Cumberland Times-News
News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
The Daily Record MD
News · The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publis...
The Frederick News-Post
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
Baltimore Banner
News · The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by...
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
The Boston Globe
News · The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Pri...
The Eagle-Tribune
News · The two-time Pulitzer Prize-winning Eagle-Tribune covers the Merrimack Valley of Massachusetts and southern New Hampshire. With offices base...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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