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723 brands found
Texarkana Gazette
News · The Texarkana Gazette is a daily newspaper founded in 1875 and currently owned by WEHCO Media, Inc. It serves a nine-county area surrounding...
The Denver Post
News · The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,2...
The Gazette
News · For over 143 years, The Gazette has played a vital role in the health and prosperity of Colorado Springs. It is essential reading to underst...
The Daily Sentinel CO
News · The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readersh...
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San Francisco Chronicle
News · The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches ov...
Miami Herald
News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
The Guardian
News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Wisconsin State Journal
News · The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wi...
Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Casper Star-Tribune
News · The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print n...
Verywell Mind
Health · Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ad...
Parents
Health · Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in...
Investopedia
Investing · Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stock...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
Successful Farming
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
Billboard
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Dribbble
Tech · Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, ...
CIO (MA)
Tech · CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on...
Computerworld USA
Tech · Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting tod...
CSO
Tech · CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defen...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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