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The Norman Transcript
News · The Norman Transcript is Norman's oldest continuous business. Its history surpasses that of the City of Norman and of the University of Okla...
Oklahoma Daily
News · OU Daily, formally known as The Oklahoma Daily, is the independent, student-produced newspaper at the University of Oklahoma, with a circula...
Tahlequah Daily Press
News · The Tahlequah Daily Press is a successor to the Tahlequah Pictorial Press, the Tahlequah Citizen, the Democrat-Star, the Star Citizen, the C...
Tulsa World
News · The Tulsa World is the daily newspaper for the city of Tulsa, Oklahoma, and primary newspaper for the northeastern and eastern portions of O...
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Albany Democrat-Herald
News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
Corvallis Gazette-Times
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
East Oregonian
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
The Oregonian
News · The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously pu...
Statesman Journal
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
Portland Tribune
News · The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and ...
The Source Weekly
News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
Eugene Weekly
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
Willamette Week
News · Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features ...
Daily Emerald
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
The Brown Daily Herald
News · The Brown Daily Herald, Inc. is a financially independent, nonprofit media organization with more than 250 students working across our journ...
The Westerly Sun
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
Beaufort Gazette
News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
Island Packet
News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
The Item
News · Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The I...
The Morning News
News · The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises....
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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