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The Daily
News · The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. It...
Crime Junkie
Advertising · Crime Junkie is a weekly true crime podcast dedicated to giving you a fix. Every Monday, Ashley Flowers will tell you about whatever crime s...
Morbid
Entertainment · It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy te...
The Mel Robbins Podcast
Education · Mel is in a category all her own. As one of the most widely booked and followed podcast hosts and authors in the world, she’s sought after b...
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Deep Cover: Never Seen Again
Entertainment · Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark u...
SmartLess
Entertainment · "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about...
Murdaugh Murders Podcast
Advertising · For nearly 100 years, one family traded influence and held power in the South Carolina lowcountry until a fatal boat crash involving an alle...
On Purpose with Jay Shetty
Health · My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful p...
Up First
News · NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in ...
HBO's The Last of Us Podcast
Entertainment · The official companion podcast for the new HBO Original series The Last of Us, based on the critically acclaimed video game of the same name...
Stuff You Should Know
Society · If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then...
Devil in the Dorm
Entertainment · In late 2010, a middle-aged man moved into his daughter's college dorm and created what has all the hallmarks of a cult. Over the decade tha...
Sold a Story
Advertising · Millions of kids can't read well. Scientists have known for decades how children learn to read but many schools are ignoring the research. T...
The Bible in a Year
Advertising · In The Bible in a Year podcast, Fr. Mike Schmitz walks you through the entire Bible in 365 episodes, providing commentary, reflection, and p...
Paper Ghosts
Entertainment · When a young college student’s car was abandoned on the side of a busy midwest highway in 1992, police figured it was a runaway case. Nine d...
Strangeland
Entertainment · STRANGELAND from audiochuck is an investigative series that examines cases in immigrant neighborhoods.Season 2: Murder is Maple Shade is hos...
That Chapter Podcast
Entertainment · That Chapter Podcast is your home for the craziest true crime cases, weirdest plots, and strangest horrors from around the world, from back ...
Baby, This is Keke Palmer
Entertainment · Keke Palmer has questions for days, about everything under the sun. From the existential to the inconsequential. From pop culture to pop sci...
My Favorite Murder
Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
We Can Do Hard Things
Society · I’m Glennon Doyle, author of Untamed, the book that was released at the very start of the pandemic and became a lifeline for millions. I wat...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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