Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.
The team at Ocast is so proud to finally launch our upgraded platform! We have designed features that will make our marketplace even easier and more effective than before. Let us give you a brief overview of the changes. If you’re an advertiser... Earlier, you were able to navi...Continue reading →
Within marketing, print and digital often live separately. However, we think that a combination of both can boost each other’s strengths and create greater impact. Here are three ways we think it can improve your advertising effectiveness: 1. More engagement by direct mail Onlin...Continue reading →
5G is here and here to stay. The technology affects not only consumers but also the advertising industry. But before getting on with the technology talk, we'd like to briefly map out - What is 5G and AR? 5G is the fifth generation of mobile internet connections. In broad terms,...Continue reading →
The Covid-19 has affected every industry imaginable. The aftermath of the pandemic is still uncertain and advertisers must be comfortable with the unknown. Therefore, Ocast has listed three tips to consider in a post-pandemic world. Note lessons from Covid-19 The unusual circums...Continue reading →
“Why would I need a media kit?” Ocast has listed 5 reasons below.
1. Let it do the talking for your business
A media kit allows you to control the adequate information about your
company, instead of your audience coming up with their own assumptions. It
enables you...Continue reading →