Audience ELLE Decoration - Print

People who are very interested in food and wine.

They buy a lot of organic, eco-friendly and local products and are willing to lower their standards to protect the environment.

Quickly find out about new products and services in the areas they find interesting.

Social and enjoy having guests at home and are happy to experiment with new food products.

Pay extra for good design and look for brands that reflect who they are. Fashion conscious who think it is important to be well dressed.

Empathetic people who give to charity.

Gender distribution

Women
82%
Men
18%

Age

Source: Orvesto Konsument 2023:2
16-24 years
11%
25-34 years
19%
35-44 years
18%
45-54 years
18%
55-64 years
19%
65-80 years
16%

High spenders (index

Source: Orvesto Konsument 2023:2
Make-up
341
Jewelry
308
Skin care products
284
Clothes
239
Parfume
208

Interests (index)

Source: Orvesto Konsument 2023:2
Beauty care
252
Fashion
233
Home interior
206
Hair care
206
Cooking
130

Geografisk fördelning

Source: Orvesto Konsument 2023:2
Storstad
57%
Övriga
43%