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112 brands found
Weekend
Advertising · Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for maga...
Who Do You Think You Are?
Advertising · Who Do You Think You Are? is Britain’s best-selling family history brand. The magazine explores the stories behind the popular TV series and...
The Liverpool Echo
News · The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in S...
The Chronicle UK
News · ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browse...
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The Daily Express
News · The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of na...
The Daily Star Uk
News · The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2...
Daily Star Sunday
News · The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on ...
DorsetLive
News · DorsetLive is the leading news, entertainment and information website for Dorset, bringing you everything you need to know about our wonderf...
The Express & Echo
News · The Express & Echo was established in 1904 as the result of a merger between the Western Echo and the Devon Evening Express, which was found...
The Mid Devon Gazette
News · Local World is a local media business that brings together Northcliffe Media and Iliffe News and Media. Our vision is to transform regional ...
Edinburgh Live
News · Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drin...
The Essex Chronicle
News · The EssexLive website has grown out of a newsroom that has served the county for more than 250 years.The Essex Chronicle newspaper was launc...
Football Scotland
News · Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique ...
Glasgow Live
News · Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a posit...
Gloucestershire Echo
News · The Gloucestershire Echo is a local weekly newspaper based in Gloucester, England. Published every Thursday, it covers the areas of Bishops ...
HampshireLive
News · HampshireLive was launched in June 2020 to tell the stories that matter most to the people of Hampshire. Our team of reporters generate live...
The Hull Daily Mail
News · The Hull Daily Mail is an English regional daily newspaper for Kingston upon Hull, in the East Riding of Yorkshire. The Hull Daily Mail has ...
Scottish Business Insider
Business · Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Busin...
The Kent and Sussex Courier
News · The Kent and Sussex Courier is an English regional newspaper, published in Royal Tunbridge Wells, Kent. The paper was the result of an amalg...
Sevenoaks Chronicle
News · The Sevenoaks Chronicle is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Sevenoaks Chronicle represents the...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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