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Upstream
Media · Rely on Upstream for up-to-the-minute news, trusted opinion and unrivalled independent journalism. Make an impact and captivate audiences wi...
Plymouth Chronicle
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
The Derby Telegraph
News · DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted...
The Scotsman
News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
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The Torquay Herald Express
News · The Herald Express is a local newspaper covering the Torbay area of the United Kingdom. It is published by Reach plc. It serves a wide surro...
Macclesfield Express
News · CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chest...
The North Devon Journal
News · The North Devon Journal is a weekly newspaper published in Barnstaple, North Devon.The newspaper was established in 1824 by Lex Scott, a loc...
The Grimsby Telegraph
News · The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincol...
Lincolnshire Echo
News · The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is pu...
Retford Times
News · The Retford Times is a weekly local newspaper founded in 1869. It is distributed in and around the area of the North Nottinghamshire market ...
Shepton Mallet Journal
News · This newspaper is published by Reach PLC in Shepton Mallet, Somerset, England. It was digitised and first made available on the British News...
The Independent
News · The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began ...
The herald
News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
ANGLING TIMES
News · The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp mag...
MCN
Motorcycles · MCN is the world’s leading motorcycling publication and one of the world’s leading motorcycling media brands. In the UK, it is the only week...
The Sun Uk
News · The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK. It was founded as a broadsheet in 1964 a...
The Times UK
News · The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its...
The Sunday Times Uk
News · The Sunday Times was founded in 1822 and has a history of innovation stretching from a female proprietor in 1887 and a female editor in 1894...
The TLS
News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
Press Gazette
News · Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media l...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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