Want to be seen here?
Connect your company to the marketplace for free.
Native
Get help with Native advertising
Compare different campaign proposals. Save time and money.
Time for a native advertising campaign? Ocast has gathered hundreds of solutions in one place so you can get started quickly. Fill in the form and start receiving campaign proposals.
Best Native advertising providers
Filter
Advertising channels
Categories
Audience
1410 brands found
The Tribune (Seymour, Indiana)
News
Founded as the Seymour Daily Republican in 1885, the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune on September 10, 1994. More recently, the newspaper was own...
Newton Daily News
News
The Newton Daily News is now a twice-weekly paper published Tuesdays and Fridays based in Newton, Iowa. The newspaper publishes its main print edition under the banner Newton News but maintains a dail...
Iowa State Daily
News
Employing more than 200 students over the course of a year, the Iowa State Daily Media Group is an independent, student-run, non-profit organization. The Daily is owned and operated by students for t...
The Capital Times
News
The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
Wisconsin State Journal
News
The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
Shepherd Express
News
Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
Kampanje
News
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
SeilMagasinet
News
SEILmagasinet er Skandinavias eneste rene seilblad. SEILmagasinet distribueres til seilere i hele Norge, og selges i løssalg i Sverige.I SEILmagasinet når du en svært kjøpesterk målgruppe av storbåtse...
Bilbransje24
Advertising
Bilbransje24 er en abonnements- og annonsebasert tjeneste for deg som jobber i eller i tilknytning til norsk bilbransje.Vi gir deg nyheter, analyser, kommentarer og annen relevant informasjon innen di...
Terrengsykkel.no
Travel
Terrengsykkel.no er en nettside basert i Norge som fokuserer på terrengsykling. Nettstedet gir informasjon og ressurser for terrengsyklister på alle ferdighetsnivåer, inkludert nyheter, anmeldelser, l...
VVS aktuelt
Tech
VVS aktualt er et norsk fagblad som dekker nyheter, trender og utvikling innen VVS-, varme- og ventilasjonsbransjen. Magasinet utgis av Byggfakta Media, som er en ledende leverandør av teknisk informa...
Allrecipes
Food & Drink
Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand, and that inspires us to do everything possible to keep our ...
Midwest Living
Home & Garden
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
American Patchwork & Quilting
Home & Garden
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
WOOD
Home & Garden
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
LifeSavvy Media
Tech
LifeSavvy Media is an American technology media company that provides information, tutorials, and guides on various topics related to technology and digital life. LifeSavvy Media's articles and tuto...
leboncoin
Advertising
Le Bon Coin is a French website and online marketplace. It is one of the largest classifieds websites in France, offering a platform for buying and selling a wide range of goods and services, includin...
Kijiji
Classifieds
Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...
CIO (MA)
Tech
CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on business strategy, innovation, and leadership. CIO readers ...
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
No commitments.