Want to be seen here?
Connect your company to the marketplace for free.
Native
Get help with Native advertising
Compare different campaign proposals. Save time and money.
Time for a native advertising campaign? Ocast has gathered hundreds of solutions in one place so you can get started quickly. Fill in the form and start receiving campaign proposals.
Best Native advertising providers
Filter
Advertising channels
Categories
Audience
1408 brands found
New Mexico Business Weekly
News
the Albuquerque Business First, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Albuquerque Business First, and other popular features...
Rio Rancho Observer
News
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...
Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
The Baltimore Business Journal
News
the Baltimore Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Baltimore Business Journal, and other popular features...
Want to be seen here?Connect your company to the marketplace for free.
Register for free
The Daily Record MD
News
The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publishes a print edition on weekdays in addition to more than 25 ...
The Frederick News-Post
News
The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses international, national, and regional news. The paper publis...
The Berkshire Eagle
News
The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered ...
The Tufts Daily
News
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...
The Ann Arbor News
News
The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper also publishes print editions on Thursdays and SundaysPubli...
The Bay City Times
News
The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...
Idaho Statesman
News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Lewiston Morning Tribune
News
Welcome to Lewiston Tribune Online. We were the first newspaper in Idaho to publish an electronic edition, starting in September of 1995, and today's site is the latest version of our continued effort...
Belleville News-Democrat
News
As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
Chicago Sun-Times
News
Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...
Daily Herald
News
The Daily Herald is a daily newspaper based in Arlington Heights, Illinois, a suburb of Chicago. The newspaper is distributed in the northern, northwestern and western suburbs of Chicago. It is the na...
Kane County Chronicle
News
The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Paschals sold the newspaper in 1989 to B.F. Shaw Printing Company...
The Pantagraph
News
The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Illinois area. Its headquarters are in Bloomington and it is o...
Wednesday Journal
News
Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Austin neighborhood, paid weekly newspapers in the city's west...
Indianapolis Business Journal
News
Indianapolis Business Journal, often abbreviated IBJ, is a weekly newspaper published in Indianapolis, Indiana, U.S. IBJ reports on Central Indiana business. It is the leading publication of IBJ Media...
The Tribune (Seymour, Indiana)
News
Founded as the Seymour Daily Republican in 1885, the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune on September 10, 1994. More recently, the newspaper was own...
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
No commitments.