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DOOH

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4 brands found

The English Home

Home & Garden · A celebration of the quintessentially English style of decorating, The English Home magazine showcases beautifully elegant interiors alongsi...
Active in United Kingdom
Offers DOOH

Garden Answers

Gardening · The magazine is for gardening enthusiasts who want ideas, inspiration, and advice from real gardeners about how to keep their outdoor spaces...
Active in United Kingdom
Offers DOOH

Business Matters

News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
Active in United Kingdom
Offers DOOH

BBC Countryfile Magazine

Advertising · BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for pl...
Active in London
Offers DOOH
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​​What is Digital-Out-of-Home (DOOH) advertising?

DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.

What is the difference between DOOH and OOH advertising?

As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.

What does DOOH advertising cost?

The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.

How do you measure the effectiveness of a DOOH advertising campaign?

The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.

Can I choose exactly where and when my DOOH ad will be displayed?

Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.

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