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358 brands found

Great British Food

Food & Drink · Great British Food is the UK’s longest-running monthly magazine entirely dedicated to celebrating the wonderful quality and diversity of Bri...
Active in Colchester
Offers Display

Macclesfield Express

News · CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chest...
Active in London
Offers Display

Leicester Mercury

News · LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local ne...
Active in Leicester
Offers Display

Nottingham Post

News · Founded in 1878, Nottingham Post is one of the UK's most successful local newspapers. Over the years it has won countless awards for its edi...
Active in Nottingham
Offers Display
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Shepton Mallet Journal

News · This newspaper is published by Reach PLC in Shepton Mallet, Somerset, England. It was digitised and first made available on the British News...
Active in Shepton Mallet
Offers Display

PERFORMANCE BMW

Automotive · Performance BMW is a monthly British car magazine, aimed primarily at BMW owners, published by Kelsey Media, situated in Kent. The magazine ...
Active in Maidstone
Offers Display

The Stylist Group

Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
Active in United Kingdom
Offers Display

Cork Beo

News · Cork is changing faster than any other county in Ireland and faster than most regions across Europe. In the city, our population has just ju...
Active in United Kingdom
Offers Display

The Grimsby Telegraph

News · The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincol...
Active in Grimsby
Offers Display

Lincolnshire Echo

News · The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is pu...
Active in Lincolnshire
Offers Display

Retford Times

News · The Retford Times is a weekly local newspaper founded in 1869. It is distributed in and around the area of the North Nottinghamshire market ...
Active in Retford
Offers Display

NorthantsLive

News · NorthantsLive was launched in June 2020 to tell the stories that matter most to the people of Northamptonshire. Our team of reporters genera...
Active in London
Offers Display

Notebook

Entertainment · Notebook Magazine is a weekly supplement that sits within the Sunday Mirror newspaper. Notebook Magazine is packed full of celebrity news, t...
Active in United Kingdom
Offers Display

Stylist

Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Active in United Kingdom
Offers Display

The Lawyer

News · Award-winning website and magazine with all the breaking stories, commentary and data on the global legal sector. Follow us on Twitter @thel...
Active in United Kingdom
Offers Display

Scotland

Advertising · Scotland is the perfect companion for anyone interested in the rich history and culture of Scotland. Born out of a merger between Scottish L...
Active in Scotland
Offers Display

Bike Magazine

Motorcycles · Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road test...
Active in United Kingdom
Offers Display

Classic Cars

Automotive · Classic Cars is a monthly British car magazine, focusing on buying, selling and driving classic cars. Outside of the UK, it is published as ...
Active in United Kingdom
Offers Display

Classic Cars for Sale

Buying/Selling Cars · The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.Th...
Active in United Kingdom
Offers Display

Land Rover Owner

Automotive · Land Rover Owner International magazine is the original and world's best-selling car magazine for Land Rover enthusiasts - no.1 since the ve...
Active in United Kingdom
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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