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64 brands found
Plymouth Chronicle
Advertising
Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your budget and audience, or cover the whole city in one month. Loc...
1,900
Followers
Instagram (Manual)
50%
Men
50%
Women
18-65 years
BBC History Magazine
Advertising
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
EMPIRE
Entertainment
EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, digital edition and live events strand, nobody speaks to more f...
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Grazia Magazine
Entertainment
Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashion, beauty, or culture, on a regular basis – with a new issu...
Heat
Entertainment
Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is primarily aimed at women, although not as directly as in other...
TV Choice
Entertainment
TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Bauer Media Group. It features weekly TV broadcast programming l...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
The TLS
News
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...
WIRED UK
News
Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launched in the UK in 2009, Wired has since won numerous awards. ...
New Statesman
Advertising
The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics and literature on 12 April 1913, the New Statesman has notabl...
Press Gazette
News
Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media leaders covering all sectors of the global news and media ind...
Spear’s
Advertising
Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the ultra-high-net-worth (UHNW) community. It is also required re...
The Stylist Group
Style & Fashion
The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, fast-paced, entrepreneurial environment we create original ma...
The Courier Uk
News
The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platforms.The second largest regional paper in the UK, The Courier i...
The Press and Journal
News
The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration and readership. Published six days a week, the Press and Jour...
The Evening Express
News
The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Sports, Features, Editorial Production, Marketing and Advertisi...
The Evening Telegraph
News
The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a bold design, increased pagination, and a recently expanded ...
Bunkered
Golf
bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offers something for everyone with features, interviews, equipme...
Pure Radio
Advertising
Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is something different and delivers everything the others don’t.Pure...
Loaded 20 of 64 results
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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