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65 brands found

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers 6 advertising channels
Reaches 91% women, 9% men, 33 years

IntraFish.com

Media · 

Impact.Influence.Advantage.




Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Active in United Kingdom
Offers 6 advertising channels
Reaches 50% women, 50% men, 13-65 years

Plymouth Chronicle

Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
Active in Plymouth
Offers 6 advertising channels
Reaches 50% women, 50% men, 18-65 years

BBC History Magazine

Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Active in United Kingdom
Offers 6 advertising channels
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Simply Knitting

Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Active in United Kingdom
Offers 6 advertising channels

The Independent

News · The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began ...
Active in London
Offers 9 advertising channels

Stylist

Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Active in United Kingdom
Offers 6 advertising channels

Pure Radio

Advertising · Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is somet...
Active in Scotland
Offers 4 advertising channels

BBC Science Focus

Science · BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the foref...
Active in United Kingdom
Offers 6 advertising channels

olive

Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Active in United Kingdom
Offers 5 advertising channels

The herald

News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
Active in Scotland
Offers 8 advertising channels

The Daily Express

News · The Daily Express is an established and trusted newsbrand that provides the people of Britain with accurate and comprehensive coverage of na...
Active in United Kingdom
Offers 7 advertising channels

Liverpool.com

News · Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, prov...
Active in Liverpool
Offers 5 advertising channels

S Magazine

Entertainment · S Magazine is a weekly supplement that sits within the Sunday Express newspaper. S Magazine is packed full of the latest fashion, tasty food...
Active in United Kingdom
Offers 7 advertising channels

The Sunday Express

News · The Sunday Express is the sister title to our trusted national newsbrand, the Daily Express. The Sunday Express provides the people of Brita...
Active in United Kingdom
Offers 7 advertising channels

The Financial Times

News · The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started i...
Active in United Kingdom
Offers 7 advertising channels

MailOnline

News · MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also ...
Active in United Kingdom
Offers 5 advertising channels

The Daily Mail

News · The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Ki...
Active in United Kingdom
Offers 7 advertising channels

Telegraph.co.uk

News · The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co...
Active in United Kingdom
Offers 6 advertising channels

The Daily Telegraph

News · The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Te...
Active in United Kingdom
Offers 7 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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