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65 brands found
Malgre Tout Media | International
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
IntraFish.com
Media · Impact.Influence.Advantage. Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Plymouth Chronicle
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
BBC History Magazine
Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
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Simply Knitting
Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Simply Sewing
Advertising · Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography an...
Stylist
Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
The Independent
News · The Independent is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the Indy, it began ...
The herald
News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
EMPIRE
Entertainment · EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, dig...
Grazia Magazine
Entertainment · Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashi...
Heat
Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
TV Choice
Entertainment · TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Baue...
Business Matters
News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
The TLS
News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
WIRED UK
News · Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launc...
New Statesman
Advertising · The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics a...
Press Gazette
News · Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media l...
Spear’s
Advertising · Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the u...
The Stylist Group
Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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