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Public Marketing Communications
Public is a marketing communications agency that offers marketing communications services to enhance and advance your business, ensuring a profitable return on investment, or to put it differently; Th...
64 Digital
We are a team of enthusiastic designers, developers, and account managers who are small in size but big on talent. We strongly believe that true excellence can only be achieved when you are truly pass...
Brown Dog
Brown Dog is an innovative agency that combines various services into one cohesive solution. Our team offers top-notch expertise in areas such as insight, brand strategy, design, creativity, art direc...
Highscore
Every project, no matter its scale, is viewed as a collaborative effort with your business. Our objective is to equip you with top-notch resources that enable you to connect and captivate your custome...
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Register for freeNothing But Epic
Our methodology propels ambitious brands towards their next stage of success. We dive beneath the surface of your business, carefully constructing a winning strategy. Our focus is on rapid and profita...
Trade House Media
Utilizing our extensive experience in the industry, we specialize in offering comprehensive Managed Monetization Solutions to media owners. Acting as an integral part of your team, we cover every aspe...
Audience2Media
Our unique methodology involves operating as an innovative Audience Targeting Platform that tailors online advertising campaigns to each client's specific needs. Through our advanced targeting feature...
SIS Digital
SIS Digital Media, a digital pioneering company that was founded in 2009, offers comprehensive turnkey solutions. Our services encompass design, planning permission, manufacturing, sourcing, content p...
Ve Interactive
With its knowledge-backed solutions, Ve assists companies across various industries and sizes in successfully captivating and converting their desired audience by delivering personalized messages at p...
CHC Digital
With a global portfolio comprising some of the biggest brands, we have successfully revolutionized online businesses, earning recognition through prestigious industry accolades. As the digital landsca...
JBDM Limited
JB Digital is a reputable and accomplished full-service digital marketing agency that has consistently achieved exceptional outcomes for our clientele. Our team is comprised of highly passionate and s...
Social Elevator
Social Elevator was founded by Chris Edwards, an expert in video production and marketing. Edwards recognized that social media marketing firms were falling behind and failing to provide sufficient vi...
de Winter
de Winter, located in Chester, Liverpool, and Manchester, is recognized as the CIPR's top PR Agency in the North West. With a remarkable 25 years of experience, it stands as one of the region's most w...
BJL
BJL is a fully integrated agency with a strong creative focus and a keen eye for commercial success. We specialize in working with brands that are often challengers in their industry or going through ...
Rocket
Rocket, an acclaimed communications planning and buying agency, was founded in 1997. As a medium-sized agency based in the UK, we offer the advantages of personalized service and flexibility. However,...
WCRS
WCRS, a creative agency, is passionately dedicated to crafting compelling content that resonates with individuals across various platforms. In today's world, where it has become effortless for people ...
Pollitt & Partners
Our approach involves working closely with our clients to establish, develop, and implement their brand identities. We are a team of 37 imaginative and inquisitive individuals who operate exclusively ...
McCann Birmingham
We are McCann Central, the largest integrated agency in the UK, comprising a team of over 400 individuals who share a common vision: to empower brands to have a Meaningful Role in the lives of people....
LooSo
LooSo, a London-based social media marketing agency, is known for its eccentric and unconventional methods. Our approach revolves around emotional marketing, where we skillfully blend art and psycholo...
Eclipse Creative Consultants
Eclipse Creative Consultants, situated in Chester, Cheshire, is a highly acclaimed consultancy specializing in web design and brand design services. Our expertise lies in delivering personalized and c...
What Does an Advertising Agency Do?
An advertising agency is a company that specializes in creating and delivering advertisements. Advertising agencies assist businesses and organizations in reaching their target audience and marketing their products or services. They work on everything from strategy development to creative design, media planning and buying, campaign execution, and often also measure the effectiveness of the campaigns.
What Types of Services Does an Advertising Agency Offer?
Advertising agencies offer a wide range of services to help companies reach their target audience with the marketing of their products or services.
The most common services that an advertising agency offers are:
Advertising Production: Creating advertising materials, such as TV commercials, radio ads, print ads, web ads, and social media ads.
Marketing Strategy: Developing a plan for how to reach the target audience.
Ad Analysis: Measuring the effect of advertising campaigns.
In addition to these basic services, advertising agencies may also offer other specialized services, such as public relations, digital marketing, influencer marketing, and branding.
How Do I Find a Good Advertising Agency?
Identify your marketing needs and goals. Search for agencies with experience in your industry or with specific services you need. Request portfolios and case studies, and consider having an initial consultation to assess the agency's creativity and understanding of your brand. Gather quotes on Ocast.com to compare prices, reviews, and industry expertise.
What Does It Cost to Hire an Advertising Agency?
The cost of hiring an advertising agency can vary significantly depending on several factors, such as the agency's size and reputation, the scope of the project, the specific services requested, and the length of the campaign or collaboration.
Here are some general guidelines:
Project-Based Fees: For specific projects, like an advertising campaign, agencies can charge a fixed sum based on the complexity and requirements of the project. These fees can range from a few hundred dollars to over ten to twenty thousand dollars per project.
Retainer-Based Fees: For long-term relationships, agencies can charge a monthly or annual retainer fee. This model provides continuous access to a range of services and can vary from few thousand dollars to tens of thousands dollars per month, depending on the scope of services.
Hourly Fees: Some agencies charge per hour for their services. Hourly rates can vary from fifty to hundred dollars to several hundred dollar per hour, depending on the agency's expertise and the nature of the service.
Performance-Based Fees: In some cases, agencies may also offer performance-based pricing, where part of the payment is tied to the campaign's results, such as increased sales or traffic.
It's important to discuss and understand the cost structure before entering into an agreement with an advertising agency. It's also good to compare quotes from different agencies to get an idea of market prices and to find an agency that fits both your budget and needs.
On Ocast, you can request and compare quotes from several different advertising agencies to get a good idea of the cost before choosing an agency.
How Does an Advertising Agency Differ from a Marketing Agency?
An advertising agency focuses more on the creation and distribution of advertising materials, while a marketing agency offers a broader service that includes market analysis, product development, pricing strategies, and overall marketing strategies. Depending on the size and resources of the advertising agency, they may also offer the same services as a marketing agency.
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