• All Flex Frames are produced by The Magazine with client-supplied materials unless specified and agreed elsewhere.
  • All 3rd party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL (https) and Safeframe Compliant.
  • All units need to be built in HTML5, JPG or GIF. Flash is no longer supported by The Magazine.
  • All sound in ads must be click-initiated.
  • All ads with a white background require a #CCCCCC border.
  • Max of 3 individual creatives in rotation at one time, unless otherwise specified for a particular placement.
  • Max of 1 code change per week, unless otherwise specified.
  • Submit all 3rd party creative tags to your Campaign Manager and advertising@themagazine.com 5 days prior to campaign launch.
  • Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email.
  • All assets must be delivered 10-15 business days in advance.
  • FlexXL formats with full-bleed video must be user-initiated click-to-play.