The Columbian

The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its first decade as a four-page daily that was meant as a counterweight to the local Republican newspaper The Independent.

Newspaper print and online products combined have the highest penetration and most desirable audience of any other local medium.

Eight in ten of newspaper users acted on a newspaper print or digital ad in the past month.

Newspaper ads are trusted above websites, radio, magazines, and TV ads.

Newspapers are an emotive medium that invokes strong and memorable reader responses.