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Interior Decorating · Sweden

Sköna hem

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Audience Sköna Hem magazine readers

Magazine reader is a woman with a higher average age than the online visitor. She is interested in beautiful things, not only for the home but also design, antiques, clothing and beauty care. She invests a lot in that particular home furnishings and fashion, but also a lot of exercise and health.

Gender distribution

Women
77%
Men
23%

Åldersfördelning

Source: Orvesto Konsument 2021 helår
16-34 år
19%
35-59 år
47%
60-80 år
35%

High spenders (index)

Source: Orvesto Konsument 2021 helår
Heminredning/Textilier
221
Trädgårdsprodukter/Blommor
205
Damkläder
203
Möbler
159
Vitvaror
153

Intressen (index)

Source: Orvesto Konsument 2021 helår
Skönhetsvård
205
Mode
194
Antikviteter
189
Konst
180
Heminredning
179

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