Audience Sköna Hem magazine readers

{"sv":"

Magasinl\u00e4saren \u00e4r en kvinna med lite h\u00f6gre snitt\u00e5lder \u00e4n onlinebes\u00f6karen. Hon \u00e4r intresserad av vackra ting, inte bara f\u00f6r hemmet men \u00e4ven design, antikviteter, kl\u00e4der och sk\u00f6nhetsv\u00e5rd. Hon investerar v\u00e4ldigt mycket i just heminredning och mode, men \u00e4ven v\u00e4ldigt mycket p\u00e5 tr\u00e4ning och h\u00e4lsa.<\/span><\/p>","en":"

Magazine reader is a woman with a higher average age than the online visitor. She is interested in beautiful things, not only for the home but also design, antiques, clothing and beauty care. She invests a lot in that particular home furnishings and fashion, but also a lot of exercise and health.<\/span><\/p>"}

Gender distribution

Women
70%
Men
30%

Åldersfördelning

Source: Orvesto Konsument 2023 helår
16-34 år
16%
35-49 år
23%
50-64 år
31%
65-80 år
31%