Interior Decorating · Sweden
Sköna hem
Audience Sköna Hem magazine readers
Magazine reader is a woman with a higher average age than the online visitor. She is interested in beautiful things, not only for the home but also design, antiques, clothing and beauty care. She invests a lot in that particular home furnishings and fashion, but also a lot of exercise and health.
Average age 40-65
Interior design
Home and garden
Furniture
Beauty
Gender distribution
Åldersfördelning
Source: Orvesto Konsument 2021 helår
High spenders (index)
Source: Orvesto Konsument 2021 helår
Intressen (index)
Source: Orvesto Konsument 2021 helår