Popcorn Email Marketing

Popcorn's inception stemmed from frustration. Prior to launching the company, Simon (the Founder of Popcorn) held marketing positions within large corporations. Later, he founded a prosperous Marketing Company that focused on executing Email marketing campaigns for small and medium-sized enterprises (SMEs). Over time, he quickly recognized that sales constituted the primary impetus behind the majority of his clients' emails. However, in order to pinpoint sales, the crucial first step was to identify engagement.