McCann Birmingham

We are McCann Central, the largest integrated agency in the UK, comprising a team of over 400 individuals who share a common vision: to empower brands to have a Meaningful Role in the lives of people. Throughout our century-long existence, McCann has adhered to a simple yet powerful philosophy: Truth Well Told. We firmly believe that brand longevity relies on consumer insights rooted in truth. This belief guided us in teaching the world to sing for Coca Cola, affirming the worth of women for L’Oreal, and creating irreplaceable experiences for Mastercard. It has also led our team to secure a Cannes Lion for Hardy’s Wine and propel Gtech, a challenger brand, to the top spot in the cordless vacuum cleaner category.