Lyticore

Lyticore came to be with a sole objective in mind - to enable businesses to thrive in the constantly evolving online realm by embracing digital transformation. Ian and Craig, who together possess a vast experience of 30 years in e-commerce, joined forces and launched an online retail venture in 2010. Afterward, this venture was successfully sold to a Private Equity firm in 2017, with a noteworthy investment in Google advertising and generating over £100 million in sales. Thus, our team is exceptionally well-positioned to offer expert advice on digital strategies for any eCommerce business. We have personally encountered and overcome all the obstacles and challenges that e-commerce businesses typically face. From its humble beginnings, our venture was built on limited resources, necessitating a strong Return on Advertising Spend (ROAS) to survive. Consequently, our services are rooted in practical experience, as we have effectively created, managed, and ultimately sold an e-commerce business, all while maintaining an exceptional digital strategy regarded as "best in class".