InteriørMagasinet is sold throughout Scandinavia, but readership is only measured in Norway. We estimate 170,000 readers in Scandinavia at one indent.
| 1 edition | 6 editions | |
| Coverage | 110,000 | 318,000 |
| OTS* | 110,000 | 661,000 |
| Frequency** | 1,0 | 2,0 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible views)
** Number of times the same person has had the opportunity to be exposed to the content
Survey: Consumer & Media '24/2 - 12+
One issue of Interiørmagasinet is read by 110,000 people. Six issues are read by a total of 318,000 different people. This means that with an advertisement in 6 editions, you get up to 661,000 exposure opportunities, and you have a frequency of 2,0.
