Initials

Initials, a swiftly expanding independent agency in the UK, specializes in brand planning and brand activation. Our approach revolves around thinking and taking action. Frequently, we are tasked with developing a brand strategy, establishing a positioning, and formulating a standpoint. To accomplish this, we employ our practical planning process. Moreover, we are perpetually implementing innovative ideas through the most suitable channel for each specific project. In fact, for many of the assignments we handle, we excel in both aspects simultaneously.